Field Marketing and Events Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Serve as the primary liaison, managing the relationship between Marketing and Sales to ensure alignment on key priorities, campaigns, and lead follow-up.

• Take charge of logistics for field events, executive dinners, and tradeshows.

• Spearhead the ideation and development of event concepts, including theme selection and format design.

• Create event briefs, landing pages, and promotional emails.

• Oversee onsite logistics, which includes venue selection, vendor and catering coordination, audiovisual arrangements, shipping, and staffing.

• Handle post-event communications, lead handoff processes, and report on attendance, influence on the pipeline, and return on investment (ROI).

• Assist with event logistics for Planful's annual user conference.

• Monitor and report on the success of field marketing campaigns and events, collaborating with marketing operations on KPIs and ROI.

• Manage vendor relationships and oversee event budgets.

⛳️ Requirements

• 2-3+ years of experience in B2B SaaS marketing, with a preference for experience in field marketing and event management.

• Demonstrated success in planning and executing field events, dinners, and tradeshows from start to finish.

• Strong project management capabilities.

• Exceptional organizational and logistical skills, with a keen attention to detail.

• Excellent written and verbal communication abilities.

• Strong analytical skills, capable of tracking and reporting on marketing programs and events.

• Experience with Salesforce and marketing automation platforms is preferred.

• Background in enterprise software or SaaS companies is an advantage.

🏝️ Benefits

• 2 Volunteer days, Birthday PTO, and quarterly company Wellness Days.

• 3 months supply of diapers and meal deliveries for the first month of your Maternity/Paternity leave.

• Annual Planful Palooza, an in-person, company-wide culture kickoff.

• Team-specific offsites.

• Home office setup support.

• Monthly reimbursement for wifi and cell phone expenses for all employees, whether in-office or remote.

• Company-wide Mentorship program with executive sponsorship from the CFO.

• Manager-specific monthly training programs.

• Employee Resource Groups and support for establishing new ERGs and communities.