Field & Events Marketer

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Conduct research, assess, and propose tradeshows, conferences, and industry events that align with the Ideal Customer Profile (ICP) and revenue objectives.

• Maintain an ongoing 12-month event calendar.

• Build and manage relationships with event organizers, vendors, and locations.

• Negotiate sponsorship deals, booth space, speaking opportunities, and additional services.

• Plan and execute events comprehensively, covering booth design and logistics, promotional items, marketing materials, lead capture, badge scanning, audiovisual needs, catering, hotel accommodations, and team travel arrangements.

• Attend each event in person and act as the primary on-site contact.

• Set up and dismantle booths while resolving issues in real-time.

• Provide briefings to team members attending the events on objectives, key messages, target accounts, and logistics.

• Collaborate with the sales team to schedule pre-show meetings, organize dinners and customer events, and ensure leads are captured, qualified, and followed up on efficiently.

• Execute pre- and post-event campaigns with the marketing team, including email outreach, landing page creation, paid promotions, and social media engagement.

• Oversee event expenditures, monitor costs, accurately forecast budgets, identify risks, and make informed trade-off decisions.

• Establish event KPIs and generate post-event reports that analyze leads, meetings, pipeline, ROI, and areas for improvement.

• Work closely with sales, marketing, and product teams to transform event activities into meetings, opportunities, and revenue.

⛳️ Requirements

• 1 to 4 years of experience in event marketing, field marketing, or event coordination, preferably in the B2B or technology sectors.

• Proven experience in organizing events from start to finish, even on a smaller scale.

• Background in managing event budgets, including forecasting, monitoring expenses, and making ROI-driven trade-offs.

• Proficiency in defining KPIs and creating reports that link event activities to pipeline and revenue.

• Demonstrated experience using AI to enhance or automate tasks as an event marketer; this is essential.

• Familiarity with HubSpot.

• Strong project management capabilities across timelines, budgets, vendor management, and various moving components.

• Comfortable negotiating with vendors and event planners.

• Exceptional written and verbal communication skills.

• Ability to remain calm under pressure and solve problems effectively during events.

• Willingness and ability to travel 30 to 50% during peak event seasons in North America, with potential travel to Europe as the company expands.

• Must reside within approximately one hour of a major airport hub with frequent direct flights.

• Must possess the legal right to work in the country of residence; visa sponsorship is not available.

🏝️ Benefits

• Performance-based bonuses

• Software for upskilling and productivity

• Paid time off

• Health insurance

• High autonomy with minimal bureaucracy

• Fast-track opportunities to leadership for high performers

• Direct access to the founding team

• High visibility, autonomy, and ownership