Field & Events Marketer

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Conduct research, assess, and propose tradeshows, conferences, and industry events that align with the ideal customer profile and revenue objectives.

• Maintain a continuously updated 12-month event calendar.

• Oversee event organizers, vendors, and venues, including negotiating sponsorships, booth spaces, speaking opportunities, and additional services.

• Plan and manage events from start to finish, covering booth design and logistics, promotional items, collateral, lead capture, badge scanners, audio-visual needs, catering, hotel arrangements, and team travel plans.

• Attend each event in person as the primary on-site contact; set up and dismantle booths and resolve any issues that arise.

• Prepare attending team members with objectives, discussion points, target accounts, and logistical details.

• Collaborate with sales to arrange pre-show meetings, host dinners and customer events, and ensure timely capture, qualification, and follow-up of leads.

• Organize pre- and post-event email outreach, landing page creation, paid promotions, and social media campaigns.

• Manage event-related expenditures, monitor costs, provide accurate forecasts, identify potential risks, and make necessary trade-off decisions.

• Establish event KPIs and generate post-event reports detailing leads, meetings, pipeline, ROI, outcomes, and areas for improvement.

⛳️ Requirements

• 1 to 4 years of experience in event marketing, field marketing, or event coordination, preferably in B2B or technology sectors.

• Proven history of managing events from conception to completion, even on a smaller scale.

• Experience overseeing an events budget, including forecasting, expense tracking, and optimizing ROI.

• Proficient in defining KPIs and creating reports that link event activities to pipeline and revenue.

• Experience utilizing AI to enhance or automate tasks in event marketing; this is essential.

• Familiarity with HubSpot.

• Strong project management abilities across timelines, budgets, vendors, and various components.

• Comfortable negotiating with vendors and event organizers.

• Excellent written and verbal communication skills.

• Able to remain calm under pressure and troubleshoot issues in real-time.

• Willing and able to travel 30 to 50% during peak event seasons throughout North America, with potential travel to Europe as the company grows.

• Fully remote position available for candidates located in the US or Canada.

• Must reside within approximately an hour of a major airport hub with frequent direct flights.

• Must possess the right to work in the country of residence; visa sponsorship is not available.

🏝️ Benefits

• Competitive salary

• Performance-based bonuses

• Software for upskilling and productivity

• Paid time off

• Health insurance

• High autonomy with minimal bureaucracy

• Fast-track opportunities for leadership roles for high performers

• Direct access to the founding team

• High visibility, autonomy, and ownership in the role