Field & Events Marketer

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Conduct research, assess, and propose tradeshows, conferences, and industry events that align with the target customer profile and revenue objectives.

• Maintain a dynamic 12-month event calendar.

• Cultivate relationships with event organizers, vendors, and venues.

• Negotiate sponsorships, booth space, speaking opportunities, and additional services.

• Plan and implement events from start to finish, including booth design and shipping, promotional items, collateral, lead capture, badge scanners, audiovisual needs, catering, hotel accommodations, and travel logistics.

• Attend each event in person as the main on-site contact.

• Set up and dismantle booths while addressing issues in real-time.

• Brief team members attending the events on goals, talking points, target accounts, and logistical details.

• Collaborate with the sales team to schedule pre-show meetings, host dinners and customer events, and capture, qualify, and follow up on leads.

• Execute pre- and post-event campaigns in conjunction with marketing, including email outreach, landing pages, paid promotions, and social media initiatives.

• Oversee event expenditures, monitor costs, provide accurate forecasts, identify risks, and make trade-off decisions.

• Establish event KPIs and generate post-event reports detailing leads, meetings, pipeline, ROI, and areas for improvement.

⛳️ Requirements

• 1 to 4 years of experience in event marketing, field marketing, or event coordination, preferably in B2B or technology sectors.

• Proven experience in managing events from conception to execution.

• Proficient in managing event budgets, forecasting, tracking expenditures, and optimizing ROI.

• Comfortable defining KPIs and creating reports that link event activities to pipeline and revenue.

• Demonstrated ability to utilize AI for automation or enhancement of tasks as an events marketer; this is essential.

• Familiarity with HubSpot.

• Strong project management abilities.

• Skilled in negotiating with vendors and event organizers.

• Exceptional written and verbal communication skills.

• Ability to stay calm under pressure and solve problems on the fly.

• Willingness and capability to travel 30 to 50% during peak event seasons across North America, with potential travel to Europe.

• Must reside within approximately one hour of a major airport hub with frequent direct flights.

• Must possess the right to work in the country where you reside; visa sponsorship is not available.

🏝️ Benefits

• Performance-based bonuses.

• Paid Time Off.

• High level of autonomy with minimal bureaucracy.

• Fast track to leadership opportunities for high achievers.

• Direct access to the founding team.

• Significant visibility, autonomy, and ownership.