Field & Event Marketing Manager – EMEA

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take ownership of Cupix's EMEA field marketing and event schedule, selecting the ideal combination of trade shows, industry conferences, owned events, customer gatherings, and partner activations.

• Create event strategies and investment proposals that are in line with regional sales priorities, target accounts, industry segments, and revenue goals.

• Establish event-level objectives, KPIs, and pipeline targets while assessing program performance.

• Act as Cupix's main liaison with exhibition organizations, event planners, and venue partners throughout EMEA.

• Provide support to the NAMER marketing team on events as required, either remotely or in-person.

• Manage the complete lifecycle of EMEA events, from the business case to post-event evaluation.

• Source and negotiate with venues and suppliers, and develop agendas and run-of-show.

• Organize speakers, customers, partners, and sponsors, while handling invitations and registrations in collaboration with Sales and Marketing.

• Oversee onsite execution, including suppliers, speakers, Cupix staff, and logistics management.

• Conduct post-event follow-up, including lead handover to Sales, CRM updates, and reporting.

• Develop repeatable EMEA event processes, templates, and checklists.

• Manage EMEA event assets, demo equipment, and branded materials, including logistics, storage, cross-border requirements, and inventory tracking.

• Coordinate localized event materials with global design and marketing teams.

• Oversee planning, forecasting, and daily management of the EMEA field marketing budget.

• Develop event-level budget plans, monitor actuals against forecasts, and identify cost risks or surplus.

• Handle multi-currency purchase orders, VAT-compliant invoicing, and expense reconciliation.

• Monitor how EMEA events contribute to pipeline creation, deal acceleration, and account engagement.

• Create and present post-event performance reports, including revenue attribution and investment insights.

• Maintain high-quality CRM data for event-sourced contacts and accurate attribution.

• Integrate field events into the broader EMEA ABM program.

• Coordinate ABM activation around significant EMEA events and implement account-specific engagement strategies.

• Collaborate with EMEA sales to direct investments toward strategically important accounts.

• Track account-level engagement and provide data for ABM performance evaluations and territory planning.

⛳️ Requirements

• 4-7 years of experience in field marketing, event marketing, or B2B demand generation, preferably in SaaS or technology sectors.

• Proven success in independently managing B2B events and field programs across various European markets.

• Experience collaborating with Sales to prioritize accounts and convert field activities into qualified pipeline opportunities.

• Demonstrated expertise in budget management, vendor negotiation, and ROI assessment.

• Strong project management skills, capable of balancing multiple events, vendors, and deadlines simultaneously.

• Practical experience with CRM and marketing automation tools (event leads, attribution, reporting).

• Commercially astute and comfortable working autonomously.

• Based in the UK, with a willingness to travel regularly throughout EMEA (30-40%).

• Background in the construction, AEC, proptech, or built environment sectors.

• Familiarity with account-based marketing principles and ABM tools.

🏝️ Benefits

• Paid annual leave according to Cupix's UK policy.

• Company-sponsored health insurance.

• Opportunity for remote work within the UK.

• £50 monthly stipend for phone and internet expenses.

• Opportunities for travel across EMEA and collaboration with international teams.