Fashion Paid Advertising Strategist

This is a fully remote position, open to applicants in Argentina, +4 more countries.

📋 Description

• Take ownership of the execution, performance, and growth of paid advertising campaigns within a designated portfolio.

• Align campaign initiatives with clients’ overarching business objectives.

• Work collaboratively with account leadership to develop and refine the service strategy within the larger media landscape.

• Manage reporting, optimizations, client communications, keyword research, ad copy creation, bid adjustments, and regular campaign oversight.

• Implement performance marketing strategies via paid social and native advertising platforms.

• Oversee campaigns on platforms including Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads.

• Design and execute campaigns from start to finish across multiple channels, coordinating production with Specialists as necessary.

• Lead optimizations aimed at enhancing performance in relation to established goals.

• Oversee client budgets and provide guidance on budget adjustments.

• Maintain proactive communication with internal teams regarding performance metrics, strategies, recommendations, deliverables, and actionable items.

• Deliver weekly client updates that highlight performance insights and future recommendations.

• Manage performance reporting and strategy communications.

• Create performance reports and presentations.

• Utilize data to narrate a story and clearly convey results to clients and stakeholders along with defined next steps.

• Leverage AI technologies to improve and optimize business processes.

• Utilize Power Digital’s Nova ecosystem for departmental tasks.

• Uphold KPIs including $9.5k team-member EBITDA, client churn below 10%, and managing 5–7 accounts.

⛳️ Requirements

• Advanced proficiency in both spoken and written English is required.

• 2–3 years of experience in digital marketing.

• 1–2 years of experience within an agency environment.

• At least 2 years of Direct Response marketing experience, particularly in E-Commerce, Lead Generation, or B2B sectors.

• Minimum of 2 years of hands-on experience with Meta Ads for direct response initiatives.

• At least 2 years of practical experience in Search Engine Marketing.

• Experience in campaign development and optimization, including bid adjustments, keyword research, and ad copy creation.

• Significant campaign management experience in any of the following: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, or Bing Ads.

• Proficiency in Google/Microsoft Office Suite(s).

• Familiarity with Google Analytics.

• Strong understanding of full-funnel marketing and the role of paid media within the funnel.

• Excellent written and verbal communication skills.

• Strong organizational and project management capabilities.

• Self-driven with a strong ambition to succeed.

• Exceptional interpersonal skills.

• A robust work ethic and the ability to learn swiftly and independently.

🏝️ Benefits

• Equal Opportunity Employer.

• People-first culture that values diversity and inclusion.

• Opportunity to build a long-lasting relationship with a growing company.

• No application, processing, or training fees.