Executive Director – Digital Product Growth and Membership

This is a fully remote position, open to applicants in Alabama, +43 more locations.

📋 Description

• Oversee the technology product strategy and implementation aimed at enhancing growth, acquisition, and membership retention across CVS Healthcare Delivery sectors.

• Design digital pathways and platform functionalities to promote patient acquisition, engagement, and sustained membership retention.

• Collaborate with Growth and Engagement leaders across various departments including Brand, Marketing, Sales, Outreach, and Retention.

• Direct cross-functional teams in Product, Engineering, Data, Salesforce/Platform, and UI/UX.

• Create comprehensive digital experiences that span from initial acquisition to continuous care engagement.

• Set shared performance metrics linked to New Patient Visits, panel expansion, patient retention, service recovery, and efficiency in membership growth.

• Develop scalable platforms for Marketing, call-center operations, Field Outreach, PRM Operations, and Retention initiatives.

• Convert growth, retention, and clinical engagement strategies into product specifications, software architectures, and integration pathways with CRM/Epic.

• Integrate external growth and marketing platforms with Salesforce, CXone, Five9, and Epic workflows.

• Enhance patient conversion funnels, minimize drop-off rates, improve service recovery, and manage the flow of at-risk memberships.

• Lead, mentor, and cultivate high-performing product and engineering teams.

• Promote a culture characterized by curiosity, resilience, problem-solving, and joy.

⛳️ Requirements

• A Bachelor’s degree is mandatory.

• 10-15+ years of progressive leadership experience in healthcare operations and clinical technology product management.

• Proven experience collaborating with primary care delivery networks, retail clinics, or value-based care organizations to enhance patient growth and engagement pathways.

• Practical knowledge of consumer engagement tools, growth platforms, CRM/Salesforce integrations, and Epic EHR workflows.

• Understanding of external marketing and sales feeds that enhance patient onboarding and scheduling processes.

• Extensive knowledge of patient acquisition strategies, encompassing digital marketing, omnichannel media, sales call centers, outreach initiatives, and external partnerships.

• Strong familiarity with patient retention strategies, including Patient Engagement Escalations Programs, membership roster management, service recovery, and value-based programs.

• Proven track record in leading cross-functional engineering, data, and product teams in delivering high-scale consumer engagement tools and growth technologies.

• Exceptional analytical skills with the ability to translate funnel friction and patient drop-off into structured product requirements.

• Capacity to communicate, influence, and build trust with executive growth/marketing leaders, sales operational directors, and clinical stakeholders.

• Ability to operate strategically with executive leadership while being deeply involved in technical and operational execution.

• Proven ability to lead high-trust teams with empathy, optimism, and rigor.

• Willingness to travel domestically approximately once per quarter, with the possibility of increased frequency.

🏝️ Benefits

• CVS Health bonus, commission, or short-term incentive program.

• Equity award program.

• Medical coverage.

• Dental coverage.

• Vision coverage.

• Paid time off.

• Retirement savings options.

• Wellness programs.

• Additional resources to support physical, emotional, and financial well-being.

• Remote work arrangement.