Events Specialist

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Conduct research, assess, and propose tradeshows, conferences, and industry events that align with the Ideal Customer Profile (ICP) and revenue objectives.

• Maintain a dynamic 12-month event calendar.

• Cultivate and manage relationships with event organizers, vendors, and venue providers.

• Negotiate terms for sponsorships, booth spaces, speaking opportunities, and additional services.

• Plan and execute events from start to finish, covering booth design, shipping, promotional items, collateral, lead capture, audio-visual needs, catering, hotel arrangements, and travel logistics.

• Attend all events in person and act as the primary on-site contact.

• Oversee booth setup and dismantling, as well as troubleshoot any issues that arise during events.

• Prepare team members who are attending with objectives, key talking points, target accounts, and logistical details.

• Collaborate with sales to schedule pre-event meetings, host dinners and customer gatherings, and ensure timely capture, qualification, and follow-up on leads.

• Execute pre- and post-event marketing campaigns.

• Monitor event expenditures, forecast costs, manage budgets, and make informed trade-off decisions.

• Establish event key performance indicators (KPIs) and generate post-event reports detailing leads, meetings, pipeline, and return on investment (ROI).

⛳️ Requirements

• 1 to 4 years of experience in event marketing, field marketing, or event coordination, preferably in B2B or technology sectors.

• Proven history of organizing events from inception to completion.

• Experience in managing an events budget effectively.

• Capability to define KPIs and create reports linking event activities to pipeline and revenue.

• Specific experience utilizing AI to automate or enhance event marketing tasks; this is essential.

• Familiarity with HubSpot.

• Strong project management capabilities.

• Negotiation skills with vendors and event organizers.

• Outstanding written and verbal communication skills.

• Ability to maintain composure and resolve problems under pressure.

• Willingness and capability to travel 30 to 50% during peak event seasons throughout North America.

• Must reside within approximately one hour of a major airport hub with frequent direct flights.

• Must possess the right to work in the country of residence; visa sponsorship is not available.

🏝️ Benefits

• Competitive salary.

• Performance-based bonuses.

• Software for upskilling and productivity.

• Paid time off.

• High level of autonomy with minimal bureaucracy.

• Fast-track opportunities for leadership for high achievers.

• Direct access to the founding team.

• High visibility, autonomy, and ownership.