Events Marketing Manager

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Take charge of Fellow's yearly events schedule, encompassing conferences, webinars, and dinners.

• Assess events based on participants, targeted accounts, expenses, and anticipated pipeline.

• Discover sponsorship possibilities, such as side events, partner co-hosting, speaking opportunities, and hosted breakfasts.

• Oversee sponsorships, booths, promotional materials, shipping, travel, and vendors from contract initiation to teardown.

• Collaborate with sales on target account lists, pre-scheduled meetings, and on-site strategies.

• Travel to events throughout Canada and the U.S. while managing on-site event execution.

• Organize executive dinners and roundtables, including venue selection, menu planning, guest lists, and seating arrangements.

• Develop guest lists in partnership with sales utilizing intent and account data.

• Plan and produce webinars and panels, focusing on topics, speakers, partners, and the event schedule.

• Recruit external panelists from customers, partners, and industry leaders.

• Transform webinars into video clips, social media posts, blog content, and nurturing emails.

• Design and implement event promotion via email, LinkedIn, paid channels, partner engagement, and sales outreach.

• Provide briefs to design teams for event materials and landing pages.

• Manage visibility before, during, and after events.

• Handle post-event follow-up with sales and lifecycle teams.

• Monitor registrations, attendance, meetings, pipeline, and revenue using HubSpot.

• Report on events and quarterly ROI, utilizing outcomes to inform future investments.

• Leverage AI and automation for list creation, follow-up, reporting, and summaries.

• Report to the VP of Product Marketing and collaborate with teams in sales, product marketing, lifecycle, content, and design.

⛳️ Requirements

• 3 to 6 years of experience in events, field marketing, demand generation, or a similar marketing role, preferably within a B2B tech environment.

• Proven track record in organizing and executing events, both in-person and virtually, with the ability to articulate performance metrics.

• Familiarity with AI tools for attendee research, copy drafting, list building, and automating follow-ups.

• Proficient in using a CRM and marketing automation tools; the company utilizes HubSpot.

• Comfortable navigating webinar platforms.

• Strong writing abilities for promotional materials, invitation emails, and event recaps.

• Experience marketing in the financial services, fintech, or other regulated sectors is a plus.

• Experience coordinating executive dinners, roundtables, or other intimate, high-touch events is advantageous.

• Familiarity with building or scaling a webinar program is a bonus.

• Experience with account-based marketing and collaborating on target account sales is desirable.

• Bilingual proficiency in English and French is a plus.

• Must be able to travel to the U.S. as required.

🏝️ Benefits

• Competitive and equitable compensation package.

• Comprehensive health and dental coverage, including prescription medication and life insurance.

• 12 weeks of paid parental leave at 80% of salary.

• Three weeks of vacation time.

• Paid sick leave.

• Paid company-wide break at the end of the year.

• Remote-first work flexibility within Canada.

• Allocated learning budgets.

• Opportunities for lunch-and-learns.

• Freedom to manage your projects from start to finish.