Events Executive – MedSpa

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Organize and execute medspa conferences, trade shows, webinars, partner events, and regional marketing initiatives.

• Manage all aspects of event logistics, such as materials, shipping, scheduling, vendor communications, setup, and on-site execution.

• Collaborate with skincare brands, device manufacturers, and professional associations on joint events, webinars, and co-marketing projects.

• Assist in targeted marketing campaigns and gifting strategies aimed at medspa owners and decision-makers.

• Ensure that leads generated from events and partnerships are accurately recorded and promptly followed up on.

• Support the evaluation and reporting process following events.

• Oversee marketing campaigns across email, social media, digital advertising, and events.

• Tailor campaigns and messaging specifically for the North American medspa audience.

• Manage timelines, materials, and deliverables for campaigns.

• Analyze campaign performance and identify areas for improvement.

• Create and disseminate blog posts, customer stories, newsletters, social media content, and promotional materials.

• Conduct partner webinars, provide educational resources, and implement marketing initiatives.

• Work alongside design and content specialists to develop marketing materials.

• Coordinate updates to the medspa website content and landing pages.

• Keep track of medspa industry trends, competitors, and customer requirements.

• Develop, schedule, and test email campaigns.

• Maintain precise CRM data, track leads, and assess campaign effectiveness.

• Monitor event engagement, lead generation, and conversion rates.

• Assist in managing event and marketing budgets, expenses, campaign assets, and reporting.

• Streamline event and marketing processes for enhanced efficiency.

⛳️ Requirements

• 1–3 years of experience in events, marketing, or a related field, preferably in a SaaS, B2B, or similarly fast-paced environment.

• Proven experience in planning or assisting with conferences, trade shows, corporate events, or marketing campaigns, including logistics coordination and vendor collaboration.

• Strong organizational and project management abilities.

• Exceptional written and verbal communication skills.

• Solid understanding of digital marketing channels, such as email, social media, paid advertising, and SEO.

• Familiarity with Salesforce, HubSpot, Google Analytics, or comparable marketing and CRM tools.

• Proficiency in Google Workspace, Microsoft Office, and Canva or similar design software.

• A proactive and adaptable approach, with the ability to tackle problems as event requirements or priorities shift.

• Willingness to travel throughout North America for conferences, trade shows, partner events, and other industry activities, including event setup and on-site coordination.

• Experience in the medspa, aesthetics, skincare, beauty, wellness, or healthcare technology sectors is a plus.

• Background in collaborating with industry partners or supporting co-marketing initiatives is advantageous.

• Knowledge of Account-Based Marketing or targeted B2B lead generation campaigns is beneficial.

• Understanding of the U.S. medspa market and the needs of medspa owners, clinicians, and practice managers is an asset.

🏝️ Benefits

• Comprehensive employer-paid Medical, Dental, Life, AD&D, Short Term Disability, and an Employee Assistance Program (EAP).

• Wellness perks.

• Optional 401(k) plan.

• Optional upgraded insurance options.

• Access to in-house Learning and Development/Business coaching.

• Online learning resources, including LinkedIn Learning.

• Regular social gatherings.

• Employee Resource Groups, clubs, societies, or groups.

• 25% of the company is owned by Phoresters.