Events and Sales Operations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Conduct research and assess trade show opportunities utilizing sales event playbooks and qualification scorecards.

• Advise on event go/no-go decisions based on expenses, target audience alignment, and expected ROI.

• Oversee the trade show and event calendar from start to finish.

• Organize registration and vendor platforms, including Mobly, as well as booth logistics, displays, and promotional materials.

• Delegate responsibilities and roles for each event.

• Maintain the comprehensive events calendar and budget across GreenWay and Affinity.

• Monitor committed expenditures, vendor and sponsorship costs, attendee lists, and pre-/post-event meetings.

• Develop and implement pre-event campaigns to enhance booth traffic and schedule meetings.

• Create, distribute, and oversee email campaigns and automated nurture journeys using Zoho Campaigns.

• Initiate specialized sales campaigns for incoming leads and promotional efforts.

• Respond promptly to all incoming website and campaign leads.

• Conduct outbound qualification calls and handle incoming calls to verify property authenticity, identify decision-makers, uncover provider requirements, and pitch services.

• Transition warm, context-rich leads to the account sales team with pre-arranged appointments.

• Record and monitor leads in Zoho CRM from initial contact through to closure.

• Track event expenditures, meetings scheduled, pipeline generated, and closed business.

• Publish pre-event objectives and post-event ROI analyses for management.

• Evaluate email send, open, click, and lead-conversion metrics and report findings along with event data.

⛳️ Requirements

• Bachelor’s degree preferred in Marketing, Business Administration, Communications, Sales Operations, or a related field, or an equivalent combination of professional experience and functional certifications.

• Preferred certifications: Zoho Certified Associate/Professional, HubSpot Email Marketing/Sales Software Certification, Mailchimp/Salesforce certifications, or project/event management credentials (CMP/CAPM).

• 5 years of experience in corporate event management, marketing automation, inbound sales qualification, or sales operations.

• Practical experience in evaluating trade show ROI, managing logistics, coordinating displays, and using lead-capture tools such as Mobly.

• Experience in creating and monitoring email campaigns and automated nurture sequences using Zoho Campaigns, Mailchimp, or HubSpot.

• Comfortable making introductory calls, conducting qualification outreach, and delivering solution pitches.

• Working knowledge of Zoho CRM, Salesforce, or HubSpot for lead tracking, pipeline attribution, and reporting accuracy.

• Strong writing skills for email communication and a confident phone presence.

• Ability to manage multiple events, campaigns, and incoming leads concurrently.

• Capability to analyze metrics, calculate event ROI, and present performance reports.

• Ability to independently manage the events and campaign calendar with minimal oversight.

• Willingness to travel up to 20–30% for regional and national trade shows, conferences, and company events.

• Ability to stand and navigate trade show floors for over 8 hours per day during events.

• Capacity to lift, transport, set up, and dismantle event displays and promotional materials weighing up to 35–50 lbs.

• Ability to perform desk-based computer work, campaign creation, and phone calls during non-travel periods.

🏝️ Benefits

• Fully remote position.

• Opportunity to collaborate with the Brightstep Family of Companies.

• Travel for regional and national trade shows, industry conferences, and company events.