Events and Brand Experiences Lead

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Oversee Asaas’s events strategy, aligning owned experiences, sponsorships, and third-party events with brand and business goals.

• Create and continually enhance the annual events plan, establishing priorities, formats, target audiences, objectives, and investment criteria.

• Lead the Events team by providing strategic guidance, setting priorities, encouraging autonomy and growth, and ensuring exemplary execution.

• Manage comprehensive event projects, from conceptualization and experience design to production, operations, on-site execution, and post-event evaluation.

• Develop experiences that resonate with Asaas’s brand positioning and identity, focusing on differentiation, innovation, and significant connections with target audiences.

• Oversee the budget and investments for the department regarding events and sponsorships.

• Direct the management of partners, agencies, production companies, vendors, venues, speakers, and other key stakeholders.

• Collaborate effectively with the Branding and Marketing teams.

• Establish and monitor performance indicators related to awareness, demand generation, relationship building, engagement, business opportunities, and ROI.

• Organize post-event insights and analyses to promote continuous improvement.

⛳️ Requirements

• Extensive experience in planning, managing, and executing events and brand experiences, including owned events, sponsorships, and participation in third-party events.

• Proven experience in leading teams and managing personnel.

• Proficient in managing complex end-to-end projects that involve multiple stakeholders, vendors, agencies, and various departments across the organization.

• Strong knowledge of budget management.

• Familiarity with vendor negotiation processes.

• Expertise in defining and monitoring performance indicators and return on investment for events.

• Strategic, organized, and results-driven mindset.

• Demonstrated experience in planning and executing large-scale events for audiences of 5,000 or more.

• Comprehensive experience with major industry trade shows, from planning and booth activation to lead generation, management, and follow-up.

• Knowledge of CRM platforms such as HubSpot.

• Experience in integrating events, data capture, and relationship-building journeys.

• Background in technology, financial services, B2B, SaaS, and/or Enterprise-focused businesses.

🏝️ Benefits

• Medical and dental insurance with no copay.

• Life insurance.

• Prescription drug allowance.

• Fitness allowance.

• Four complimentary therapy or nutritionist sessions per month.

• Chair massage services available at headquarters.

• Flexible meal and food allowance on a Visa card.

• Complimentary food at headquarters.

• Childcare allowance.

• Parental support program.

• Extended maternity and paternity leave.

• In-house training platform.

• Education allowance covering 70% of undergraduate degree and language-course tuition, as well as the purchase of courses and books.

• Home office allowance.

• Work equipment provided.

• Home office furniture allowance.

• Partnership with WOBA for coworking access throughout Brazil.

• Day off during your birthday month.

• Happy hour allowance.

• Referral bonus for recommending new employees.

• Annual performance-based bonus.

• Stock options plan.

• No dress code.