Enrollment Marketing Consultant

This is a fully remote position, open to applicants in United States.

📋 Description

• Provide support to designated institutions by planning, executing, and enhancing enrollment marketing campaigns and communication strategies.

• Establish and nurture relationships with partner institutions through proactive communication and collaboration.

• Assess institutional enrollment objectives, current marketing activities, and opportunities to inform strategic recommendations.

• Convert institutional requirements into actionable marketing plans that align with enrollment targets.

• Engage in renewal discussions and identify further solutions or services that align with institutional objectives.

• Coordinate the student search strategy, prospect segmentation, and purchasing planning in collaboration with Enrollment Services.

• Create and execute electronic and print communication strategies alongside the creative team.

• Assist in digital marketing through campaign coordination, execution support, and performance tracking.

• Collaborate with internal cross-functional teams to ensure projects are delivered accurately and on time.

• Participate in complex, multi-channel enrollment marketing initiatives.

• Track campaign performance and enrollment metrics, identify trends, and suggest modifications.

• Prepare and present client reports, campaign summaries, strategic updates, and performance insights.

• Integrate enrollment consulting, market research, and data analysis into campaign strategies.

• Enhance student search, communications, digital marketing, and prospect engagement efforts.

• Lead client presentations, training sessions, and strategic discussions as necessary.

• Foster internal alignment regarding client objectives, campaign priorities, and project execution.

• Engage in knowledge sharing, process enhancement, and the development of best practices.

• Take part in professional development focused on enrollment marketing strategy, communications, and analytics.

• Within 1 month: gain an understanding of department structure and observe client interactions.

• Within 3 months: engage in client-facing solutions and collaborate with internal cross-functional teams.

• Within 6 months: take charge of assigned clients and manage ongoing projects.

⛳️ Requirements

• A bachelor's degree is required; a master's degree is preferred.

• More than 5 years of leadership experience in a marketing services role, ideally within an Office of Admissions, Enrollment Management, or Higher Education context.

• Proven experience in designing and executing intricate, goal-oriented marketing campaigns and/or recruitment strategies.

• Capability to comprehend and convey multifaceted data and outcomes.

• Previous involvement in strategic student search purchasing and execution.

• Exceptional verbal and written communication abilities.

• Comfortable with public speaking and presenting ideas to large groups.

• Familiarity with CRM and other admissions technologies is preferred.

• Extensive proficiency with Microsoft Office products and presentation software.

• Strong interpersonal skills, demonstrating honesty, integrity, professionalism, and respect in all interactions.

• Adaptability and flexibility in response to changing priorities.

• Excellent organizational and time-management skills with the capacity to manage multiple projects simultaneously.

• Ability to work effectively both independently and within a collaborative team environment.

• Successful candidates must complete and pass CLEAR™ identity verification as part of pre-employment screening.

• Must be eligible to work in the U.S.

🏝️ Benefits

• Health insurance.

• Retirement contributions.

• Paid time off.

• Additional programs supporting employee well-being.

• Certain roles may qualify for variable compensation in addition to base salary.