Email & Social Media Marketing Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Design, update, and manage the company website along with its landing pages.

• Create web graphics, banners, and digital marketing materials.

• Oversee website content while ensuring consistency in branding and messaging.

• Enhance website performance, responsiveness, and overall user experience.

• Assist social media and marketing teams with visual and technical web needs.

• Track website analytics and suggest improvements.

• Ensure the security of the website, along with integrations and user access permissions.

• Manage the company's social media profiles on X, TikTok, Pinterest, YouTube, Instagram, and LinkedIn.

• Strategize, create, and implement email campaigns, newsletters, promotions, and automated workflows.

• Segment audiences for targeted and behavior-driven campaigns.

• Oversee email databases for precision, list health, and deliverability.

• Conduct A/B testing on subject lines, content, and calls to action.

• Monitor and analyze email metrics including open rates, CTR, conversions, and unsubscribe rates.

• Ensure adherence to email regulations such as GDPR and CAN-SPAM.

• Align email and marketing strategies with the sales and marketing teams.

• Collaborate with designers and copywriters to create engaging, brand-aligned email content.

• Offer insights and recommendations based on performance data from campaigns.

• Refine strategies for segmentation, personalization, and automation.

• Stay informed on best practices in email marketing, industry trends, and emerging tools.

• Explore potential integrations with CRM systems, websites, and paid marketing channels.

⛳️ Requirements

• Demonstrated experience in email marketing, with a proven history of successful campaign management.

• Proficient in email marketing platforms such as Mailchimp, HubSpot, Klaviyo, ActiveCampaign, or similar tools.

• Strong knowledge of audience segmentation, automation, and best practices for deliverability.

• Analytical skills to interpret data and enhance campaign performance.

• Exceptional copywriting and communication abilities.

• Highly organized, detail-oriented, and capable of managing multiple campaigns simultaneously.

• Computer processor: at least a 5th generation Intel i5 processor or equivalent.

• Computer memory/RAM: a minimum of 4.00 GB.

• Operating system: Windows 10 or Mac OSX; Linux, Unix, or other operating systems are not acceptable.

• Internet speed of 5.0 MBPS or higher on both primary and backup connections.

• A noise-cancelling headset connected via USB port is required.

• A webcam with a minimum of 3 megapixels and 720p recording capability is required.

🏝️ Benefits

• Fully remote work arrangement.

• Compensation based on experience.