Email & SMS Production Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Design, schedule, and dispatch campaign flows in Klaviyo.

• Create campaign emails, content emails, flows, transactional emails, and SMS/RCS campaigns and flows in alignment with the strategic plan and sending calendar.

• Ensure timely setup, scheduling, and sending of email and SMS/RCS communications.

• Oversee the Klaviyo template and module library, including naming conventions and folder organization.

• Develop dynamic and personalized content utilizing conditional blocks, product feeds, and profile and event attributes.

• Collaborate with the Copywriter, Creative Designer, and Marketing Assistant to accurately implement copy and creative within the platform.

• Execute segmentation and audience logic for campaigns and flows.

• Assist in the creation of forms and tagging profile properties in Klaviyo.

• Establish and conduct A/B tests, covering subject lines, content, send timings, and flow branches.

• Perform self-reviews prior to QA, which includes proofing, link testing, rendering checks, and verification of personalization.

• Track deliverability metrics, including bounce rates, spam complaints, unsubscribe rates, and inbox placement.

• Maintain list hygiene through suppression management and sunset/re-engagement segments.

• Ensure compliance with TCPA and carrier regulations for SMS/RCS communications.

• Monitor and report on campaign and flow performance.

• Supervise flow performance and data integrations, such as those with Shopify and connected platforms.

• Diagnose issues with broken triggers, filters, and data synchronization.

• Document builds, processes, and platform configurations.

• Contribute to the development of execution Standard Operating Procedures (SOPs).

• Work Monday to Friday, from 9 AM to 6 PM ET, with a one-hour unpaid meal break.

⛳️ Requirements

• 2–4 years of practical experience in building and sending email and SMS campaigns and flows within a DTC or ecommerce setting.

• Demonstrated Klaviyo troubleshooting proficiency, particularly with flow triggers, event/profile data, filters, segmentation logic, and integrations.

• Capacity to independently investigate and identify technical issues.

• Proficient understanding of HTML and CSS for email purposes.

• Experience in resolving rendering issues across various email clients and devices.

• Background in executing SMS campaigns and flows.

• Knowledge of TCPA and carrier compliance requirements.

• Methodical approach to quality assurance, encompassing proofing, link testing, and rendering reviews.

• Experience in establishing A/B tests within an email or SMS platform.

• Familiarity with tracking campaign and flow performance metrics.

• Ability to manage a busy sending calendar and consistently meet deadlines.

• Strong organizational, project management, and time management capabilities.

• Excellent communication skills, with the ability to collaborate with copywriters, designers, and strategists.

• Comfortable working from strategy briefs and calendars established by others while proactively identifying risks and issues.

• Up-to-date Mac or Windows computer equipped with anti-virus software.

• Reliable high-speed internet connection.

• A quiet and distraction-free workspace.

• Tech-savvy, with a willingness to learn new tools and software.

• Proficient and experienced in using Microsoft Office applications (Excel, Outlook, Teams, Word, OneDrive).

• Klaviyo certification(s) are preferred.

• Experience with Shopify and its integration with Klaviyo is preferred.

• Familiarity with email deliverability best practices is preferred.

• Experience with RCS messaging is preferred.

• Background in the health, wellness, or supplement industry is preferred.

• Must be legally authorized to work in the United States for any employer (W-2) position.

• Currently, we are not hiring international or California-based employees.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance with 80% of premiums covered by the employer.

• 80 hours of paid vacation after the first year of employment.

• Additional PTO that increases with tenure.

• 40 hours of personal days granted each year.

• Paid gym membership.

• 7 paid holidays each year.

• 50% discount on all Dr. Berg products.

• Fully remote work opportunity.

• Healthy work–life balance.