Email & SMS Marketing Specialist

This is a fully remote position, open to applicants in Sri Lanka.

📋 Description

• Conduct comprehensive audits, repairs, and enhancements of the email setup from start to finish.

• Take charge of email deliverability, sender reputation, and inbox placement.

• Oversee SPF, DKIM, DMARC, domain warm-ups, and best practices for sending.

• Execute email, SMS, and WhatsApp campaigns and automations.

• Manage segmentation, suppression, hygiene, and ethical growth of the contact list.

• Coordinate communications for events, including registrations, reminders, follow-ups, and replay campaigns.

• Develop standard operating procedures (SOPs) and guidelines for team usage of email, SMS, and WhatsApp.

• Generate weekly reports on opens, clicks, conversions, and other key performance indicators (KPIs).

• Test subject lines, timing, and calls to action (CTAs), providing recommendations for improvement.

• Collaborate with various internal teams and brands.

• Establish a new marketing function from the ground up and take responsibility for messaging performance.

⛳️ Requirements

• 2–3+ years of experience in email, SMS, CRM, or lifecycle marketing.

• Practical experience with email marketing platforms and deliverability.

• Familiarity with SPF, DKIM, DMARC, domain reputation, and warm-up processes.

• Proven experience in executing SMS campaigns.

• Strong background in automation, segmentation, and customer journey management.

• Capability to develop systems and processes from scratch.

• Excellent communication and organizational skills.

• Experience with Google Postmaster and deliverability monitoring is preferred.

• Background in webinar and event marketing is preferred.

• Knowledge of the WhatsApp Business Platform is preferred.

• Basic understanding of HTML for email is preferred.

• Ability to work full-time, 5 days a week.

• Availability for 5 hours during the day and 3 hours at night.

• Must have a quiet, dedicated workspace for an 8-hour shift.

• Must have stable, high-speed internet connectivity.

• Must have a secondary internet source in case of power outages.

• Must own or acquire a personal computer suitable for work tasks.

• Willingness to install and utilize Zoom, Skype, and Slack.

• Acceptance of a proposed gross salary of 90,000 LKR per month during the initial six-month probation period.

• Must possess Sri Lankan citizenship or a valid work permit to work in Sri Lanka.

🏝️ Benefits

• Flexible working hours to fulfill the daily requirement of 8 hours (5 hours during the day and 3 hours at night).

• Remote work opportunity.

• Enrollment in EPF/ETF as per Sri Lankan labor regulations.

• Increment upon probation confirmation after 6 months (conditions apply).

• Paid leave benefits.

• Access to selected professional training and certification programs.

• Annual rewards based on performance and role.

• Exposure to international clients.

• Opportunities for professional growth and knowledge enhancement in marketing.

• A diverse team environment.