Email & SMS Automation Specialist

This is a fully remote position, open to applicants in Egypt, +4 more countries.

📋 Description

• Develop, maintain, and enhance email and SMS campaigns along with automated customer journeys.

• Oversee lifecycle flows such as Welcome, Browse Abandonment, Cart Abandonment, Post-Purchase, Cross-Sell, Win-Back, and Reactivation.

• Set up triggers, timing, audience rules, exclusions, personalization, and flow logic.

• Monitor automated communications and identify areas for enhancing customer journeys.

• Create campaigns, manage flows, develop segments, and resolve issues in Klaviyo or similar CRM platforms.

• Control suppression rules, exclusions, and audience logic.

• Address overlapping communications, incorrect triggers, unexpected send timings, and audience conflicts.

• Establish and manage loyalty-related customer segments and support loyalty-driven journeys.

• Convert approved marketing strategies into email and SMS campaigns.

• Oversee campaigns through building, QA, scheduling, deployment, and reporting.

• Collaborate with Creative, Marketing, Ecommerce, Merchandising, and Customer Experience teams.

• Facilitate A/B testing across messaging, creative, send times, offers, segmentation, and flow logic.

• Analyze engagement, conversion, revenue, and other performance metrics.

• Conduct QA and track basic deliverability and list health indicators.

• Ensure compliance with consent, suppression, and platform requirements.

• Communicate campaign status, issues, performance insights, and recommendations.

• Maintain organization and tracking of CRM projects and recurring campaign schedules.

⛳️ Requirements

• 2–4+ years of experience in email marketing and SMS marketing.

• Extensive hands-on experience with Klaviyo or a similar email/SMS marketing platform.

• Proven experience in building and managing automated email and/or SMS flows.

• Background in troubleshooting CRM campaigns and automation workflows.

• Experience overseeing recurring email and SMS campaigns from creation to deployment.

• Familiarity with managing loyalty or rewards programs and integrating loyalty data into CRM campaigns.

• Required experience in DTC/e-commerce.

• Shopify experience is advantageous.

• Strong grasp of triggers, segmentation, exclusions, suppression rules, personalization, and campaign scheduling.

• Exceptional attention to detail and a commitment to comprehensive QA.

• Ability to work independently while receiving guidance from marketing leadership.

• Experience with A/B testing and campaign optimization is a plus.

• Basic knowledge of HTML/CSS for email troubleshooting is an asset.

• Experience with platforms such as Attentive, Tapcart, Yotpo, Okendo, Postscript, or similar is a plus.

• Familiarity with customer analytics and reporting tools is beneficial.

• Excellent written and verbal communication skills.

• Must be available to work from 9:00 AM to 5:00 PM PST.

• Resume must be submitted in English and PDF format.

• Application includes a video demonstrating skill sets.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and career advancement.

• Flexible work hours and remote work options.

• Comprehensive health insurance and wellness programs.

• A collaborative and creative work environment.