Email Marketing Strategist

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Oversee the comprehensive execution of integrated marketing campaigns from initial brief to launch, follow-up, and reporting.

• Facilitate the implementation across various channels including email, landing pages, forms, webinars, digital assets, and other campaign elements.

• Convert campaign strategy, target audience, messaging, offers, and calls to action into cohesive execution.

• Collaborate with Creative, Content, Revenue Operations, Events, and other stakeholders to ensure timely delivery of campaign inputs and assets.

• Manage campaign calendars, project timelines, deadlines, asset requirements, and documentation effectively.

• Identify risks, missing elements, and dependencies, and drive them towards resolution.

• Perform campaign quality assurance covering messaging, links, forms, tracking, segmentation, and assets.

• Execute marketing webinars and virtual events, including platform setup, registration management, communications, speaker coordination, rehearsals, technical preparations, live support, recording, and post-event follow-up.

• Organize presentation materials and webinar assets.

• Collaborate with Events on integrated campaigns that support in-person events.

• Create, schedule, test, perform quality assurance, and deploy campaign emails targeted at both prospects and customers.

• Develop and maintain campaign landing pages, forms, and supporting digital assets.

• Assist in nurture programs and automated campaign journeys.

• Work with Revenue Operations on segmentation, tracking, lead routing, and data quality efforts.

• Implement best practices for email deliverability, privacy, tracking, and campaign governance.

• Monitor campaign performance metrics such as registrations, attendance, engagement, conversions, and responses.

• Conduct A/B testing and formulate performance enhancement recommendations.

• Document insights from campaigns and refine future execution strategies.

• Establish repeatable processes, templates, and workflows to enhance campaign consistency and speed to market.

⛳️ Requirements

• 3–5+ years of experience in B2B campaign marketing, demand generation, marketing operations, digital marketing, or a related field; experience in SaaS is highly preferred.

• Proven track record of executing multi-channel marketing campaigns from planning through launch, follow-up, and measurement.

• Strong project management and organizational abilities with an exceptional eye for detail.

• Experience in managing webinars, virtual events, or similar digital marketing initiatives.

• Practical experience with marketing automation, CRM, webinar, CMS, or campaign management platforms.

• Familiarity with platforms such as HubSpot, Marketo, Pardot, Salesforce, Zoom Webinar, ON24, or comparable tools is preferred.

• Capability to rapidly learn new marketing technologies, platforms, and workflows.

• Excellent written communication and cross-functional collaboration skills.

• Analytical mindset with the ability to interpret campaign performance data and identify areas for improvement.

• Ability to manage multiple campaigns and competing deadlines in a dynamic, fast-paced environment.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.

• Flexible work arrangements to support work-life balance.

• Collaborative and innovative company culture.