Email Marketing Specialist, Klaviyo

This is a fully remote position, open to applicants in Argentina, +2 more countries.

📋 Description

• Develop, implement, and enhance automated Klaviyo flows, such as welcome, abandonment, post-purchase, replenishment, winback, sunset, and subscription-related flows.

• Organize and schedule campaigns for multiple brands, focusing on segmentation, A/B testing, send-time strategies, and pre-send quality assurance.

• Diagnose and resolve issues with broken triggers, flow filters, conditional splits, dynamic content, template tags, custom properties, metrics, and integrations with Shopify/subscription applications.

• Code and modify email templates using HTML/CSS.

• Craft subject lines, preview text, and email body content in accordance with brand voices and compliance standards.

• Provide briefs to graphic designers, delegate tasks, manage turnaround times, and evaluate final assets.

• Ensure list health and deliverability through list hygiene, suppression, engagement-based segmentation, and inbox-placement monitoring.

• Analyze and report on campaign and flow performance, including revenue, conversion rates, click-through rates, and unsubscribes, while suggesting future testing opportunities.

• Work in partnership with the Retention & Lifecycle Manager on the monthly promotional calendar and product launches.

⛳️ Requirements

• Proficient in English, both written and spoken.

• Available during business hours, from 8 AM to 5 PM EST.

• Over 3 years of practical experience with Klaviyo, preferably in direct-to-consumer e-commerce, consumer packaged goods, or supplement brands.

• Extensive technical understanding of Klaviyo, including flow logic, conditional splits, segment creation, dynamic content and template tags, custom properties, and troubleshooting integrations.

• Basic knowledge of HTML/CSS for email purposes.

• Familiarity with Klaviyo and Shopify integrations; experience with subscription applications is advantageous.

• Exceptional copywriting abilities, with the capacity to adapt to various brand voices.

• Experience in briefing and managing designers or creative contributors.

• Strong grasp of deliverability fundamentals (SPF/DKIM/DMARC, list hygiene, engagement-based sending).

• Comfortable analyzing performance data and translating it into actionable steps.

• Highly organized and self-motivated, capable of managing multiple brands and deadlines simultaneously.

• Preferred qualifications: Klaviyo SMS experience, Klaviyo certification, or background in a regulated or compliance-heavy product category.

• Experience within the kratom niche is a plus.

🏝️ Benefits

• Full-time, remote position.

• Weekly pay with direct deposit.

• Annual raises based on performance.

• Genuine ownership: your flows and campaigns will go live, be tested, and generate measurable revenue.

• Diverse weekly experiences across various brands and audiences.

• A collaborative team that values craftsmanship and operates with agility.