Email Marketing Specialist, Klaviyo

This is a fully remote position, open to applicants in South Africa, +1 more country.

📋 Description

• Take charge of the complete email execution process, encompassing campaign builds, automations, A/B testing, segmentation, and performance analytics within Klaviyo.

• Develop, test, QA, launch, and oversee Klaviyo email and SMS campaigns, which include batch sends, behaviorally triggered messages, and automated lifecycle journeys.

• Accurately schedule campaigns across various client accounts, ensuring timely launches with the correct assets.

• Configure dynamic content blocks and employ conditional logic to enhance relevance and personalization.

• Choose images, format text, and align the final output with brand standards.

• Create and manage email flows and automations, including triggers, conditions, content, and timing.

• Assist with and execute SMS sends through Klaviyo.

• Diagnose flow issues and document flow logic and modifications.

• Construct targeted audience segments utilizing Klaviyo filters, conditions, and custom attributes.

• Maintain list hygiene and segmentation across client email databases.

• Set up and conduct A/B tests for campaigns and flows.

• Monitor and optimize email performance while identifying trends in campaigns and journeys.

• Provide actionable insights to internal stakeholders and clients.

• Deliver regular email performance reports featuring historical comparisons, channel benchmarks, and recommendations.

• Produce client-ready slides and presentations that translate metrics and insights into charts and bullet points.

• Utilize open rates, CTR, conversion rates, and deliverability metrics to inform optimization decisions.

• Participate in the application, assessment, interview, background/reference check, and offer process.

⛳️ Requirements

• Minimum of 3 years of hands-on email marketing execution experience, preferably in a fast-paced agency or DTC e-commerce setting.

• Extensive knowledge of Klaviyo for campaign setup, flow construction, segmentation, and analytics.

• At least 2 years of experience working with Shopify.

• Proven experience in creating and launching A/B tests with clear reporting on their impact.

• Strong skills in Excel and Google Sheets, including data export, template creation, basic formulas, and clean formatting.

• Proficient in transforming performance data into straightforward, client-ready slides with charts and bullet points.

• Solid understanding of segmentation and its application to enhance campaign performance.

• Detail-oriented with a demonstrated ability to thoroughly QA work prior to each deployment.

• Fluent in written and spoken English.

• Available Monday through Friday during US business hours, with occasional flexibility for time-sensitive updates.

• Nice to have: Experience in building and launching SMS campaigns within Klaviyo or Postscript.

• Nice to have: Background in DTC or e-commerce.

• Nice to have: Experience with loyalty programs and lifecycle strategies related to loyalty segmentation.

• Nice to have: Basic knowledge of HTML and CSS for minor edits and resolving formatting issues in email templates.

• Nice to have: Familiarity with Google and Meta ad platforms for broader agency coverage.

• Updated resume required.

• A short Loom video (1 to 2 minutes) introducing yourself, detailing your Klaviyo experience, and showcasing one campaign or flow you built, including the results produced.

• Only candidates who submit a Loom video will progress to the next stage of the hiring process.

🏝️ Benefits

• Paid Time Off in accordance with company policy.

• Observance of Holidays per company guidelines.

• 100% remote work setup.

• Compensation in USD, bi-monthly (every 15th and 30th).

• Work within a data-driven agency featuring a rigorous analytical culture and a focused, high-quality e-commerce client roster.

• High-ownership email execution role with a direct impact on campaign performance across multiple client accounts.