Email Marketing Specialist – B2B Technology

This is a fully remote position, open to applicants in Romania, +4 more countries.

📋 Description

• Strategize and implement B2B email marketing campaigns from the initial concept to deployment and analysis.

• Create and oversee email campaigns and automated flows utilizing Klaviyo.

• Design campaigns targeting prospects, leads, customers, partners, and various other audiences.

• Craft clear, engaging, and conversion-driven email content.

• Develop lead-nurturing and email sequences tailored to audience stage, behavior, and intent.

• Segment audiences based on industry, engagement levels, interests, funnel stages, and customer profiles.

• Generate campaigns focused on Uvation's AI infrastructure, AI data centers, AI factories, GPU computing, cloud solutions, enterprise technology, and services.

• Produce newsletters, product updates, educational content, promotional materials, and thought-leadership emails.

• Transform long-form content, whitepapers, research, case studies, and other materials into effective email campaigns.

• Partner with the sales team on lead-nurturing and sales-support initiatives.

• Create subject lines, preview text, calls to action (CTAs), and email messaging.

• Execute A/B testing on various campaign elements, including copy, CTAs, layout, and timing.

• Track open rates, click-through rates, conversions, unsubscribe rates, engagement, and other key metrics.

• Analyze outcomes and pinpoint areas for improvement.

• Manage email lists, segmentation, workflows, and data integrity.

• Design and enhance automated email journeys and lifecycle campaigns within Klaviyo.

• Verify rendering across major email clients and devices.

• Execute basic HTML/CSS modifications to email templates.

• Ensure a consistent brand voice and messaging in collaboration with the marketing team.

⛳️ Requirements

• Proven experience in B2B email marketing.

• Practical experience using Klaviyo.

• Exceptional written English and strong email copywriting abilities.

• Capability to compose concise, engaging, and persuasive email content.

• Understanding of B2B purchasing processes and lead nurturing strategies.

• Experience in audience segmentation and targeted email campaigns.

• Skilled in creating and managing automated email flows.

• Strong grasp of email marketing metrics and campaign effectiveness.

• Ability to evaluate campaign results and implement data-driven enhancements.

• Basic knowledge of HTML and CSS, with the capability to make simple adjustments to email templates.

• Familiarity with email formatting and responsive design principles.

• Keen attention to detail regarding links, formatting, personalization, and rendering.

• Ability to comprehend technical products and convey their benefits to business and technology audiences.

• Comfortable working autonomously in a remote setting.

• Strong teamwork abilities with marketing, sales, content, and product departments.

• Native English-speaking candidates preferred or required.

• Experienced with Klaviyo functionalities such as campaign creation, scheduling, automated flows, audience segmentation, personalization, conditional logic, A/B testing, email templates, campaign reporting, flow performance analysis, engagement-based targeting, list maintenance, and basic deliverability practices.

• Proficient in understanding HTML email structure, editing templates, modifying text/links/buttons/images/spacing/formatting, solving simple HTML issues, and reviewing responsive emails across various devices and clients.

• Preferred: Experience in B2B technology, SaaS, IT, infrastructure, cybersecurity, cloud, or another technical field.

• Preferred: Experience in marketing to enterprise technology audiences.

• Preferred: Proven experience in developing complex automated email sequences and nurturing journeys.

• Familiarity with CRM and marketing automation platforms.

• Basic understanding of SEO and content marketing principles.

• Experience collaborating with sales teams on lead generation and nurturing efforts.

• Proficient in utilizing analytics to refine email campaigns.

• Familiarity with AI-assisted marketing and content tools.

🏝️ Benefits

• Opportunity for remote work.

• Flexible and independent work environment as part of a remote role.