Cold Email Marketing Specialist

This is a fully remote position, open to applicants in India.

📋 Description

• Take charge of the strategy, setup, execution, deliverability, testing, and optimization of B2B cold email campaigns.

• Develop industry- and persona-specific prospecting strategies and multi-touch sequences in Instantly.

• Set up campaigns, assign accounts, schedule email sends, conduct A/B testing, and optimize by segment.

• Collaborate with the Content Manager on approved copy and coordinate targeting decisions with the Sales Manager.

• Utilize Seamless AI to identify decision-makers at companies that align with BFG’s ideal client profile.

• Validate and remove duplicates from lists; keep records of exclusions and opt-outs.

• Document sources of lists, segmentation, campaign cohorts, and contact quality.

• Audit Inframail domains and mailboxes in collaboration with Technology; verify SPF, DKIM, and DMARC settings.

• Monitor bounce rates, complaints, sender reputation, and provider restrictions; adjust volume appropriately.

• Ensure accurate sender details, compliant opt-out processes, and proper suppression controls.

• Oversee reply categorization and direct interested prospects to the marketing coordinator and SDRs.

• Maintain attribution from Instantly to Zoho CRM and establish clear MQL/SQL definitions.

• Generate weekly KPI reports and uphold campaign SOPs.

• Train internal staff for consistent execution.

• Convert targeted outreach efforts into MQLs, SQLs, and scheduled sales conversations for BFG Tax’s U.S. small and midsize business clients.

⛳️ Requirements

• Minimum of 3 years of proven experience in managing B2B cold email campaigns, ideally targeting U.S. businesses.

• Practical experience with Instantly.

• Familiarity with Seamless AI and Inframail or similar systems.

• Solid understanding of DNS authentication, mailbox health, bounce management, and cold email compliance.

• Track record of positive replies, qualified leads, and scheduled meetings from previous campaigns.

• Excellent written English skills.

• Strong analytical reporting, documentation, and independent project management abilities.

• Resume to be submitted in PDF format only.

• Include a resume and a brief explanation of direct experience with Instantly, Seamless AI, and Inframail.

• Provide two anonymized campaign examples detailing sending volume, reply rate, MQL/SQL outcomes, and meetings booked.

• State expected monthly retainer, availability, and earliest start date.

🏝️ Benefits

• Part-time / freelance contract arrangement.

• Approximately 10–15 hours per week.

• Scheduled overlap with U.S. Eastern Time.

• Potential for paid practical assessments.