Email Marketing Specialist

This is a fully remote position, open to applicants in Mexico, +5 more countries.

📋 Description

• Take ownership of and enhance UJV’s CRM system using HubSpot.

• Develop scalable segmentation and lifecycle strategies to transition advisors from initial leads to highly engaged, valuable partners.

• Enhance audience targeting, engagement scoring, and overall database health.

• Design and implement email campaigns across various initiatives, including nurture flows, co-op campaigns, re-engagement sequences, and conversion-focused efforts.

• Create segmentation strategies based on advisor behaviors, engagement history, booking patterns, and destination preferences.

• Develop automated workflows for onboarding journeys, nurture sequences, re-engagement campaigns, and conversion funnels.

• Manage email performance reporting and ongoing optimization.

• Monitor engagement, conversion rates, pipeline contributions, and overall campaign ROI.

• Conduct testing, iteration, and improvements for campaigns utilizing AI-powered tools for enhanced targeting, messaging, efficiency, and performance insights.

• Collaborate closely with Marketing, designers, content creators, and Sales teams.

• Generate a minimum of USD 5 million annually through email initiatives.

⛳️ Requirements

• A high-performance mindset and drive; a results-oriented culture is essential.

• Required experience in the travel industry, preferably within luxury travel.

• HubSpot Marketing Hub certification or demonstrable expertise in all aspects of the platform; must be a system authority.

• Over 3 years of experience in email marketing with a proven success record.

• Significant growth in email subscriber lists.

• Continuous improvement in engagement rates.

• Campaigns that yield high conversion rates and notable revenue growth.

• Detailed reporting that illustrates profitability across various platforms and campaigns.

• Familiarity with email marketing automation tools and workflows.

• Strong grasp of email marketing best practices, including segmentation, personalization, and A/B testing.

• Excellent analytical and problem-solving skills.

• Outstanding written and verbal communication abilities in English.

• Creative mindset aimed at producing high-performing, data-driven marketing strategies.

• Basic knowledge of HTML/CSS for crafting custom email templates (bonus).

• Familiarity with Tableau or Power BI (bonus).

• Strong foundation in inbound marketing methodologies (bonus).

• Experience in integrating HubSpot with CRM data for comprehensive revenue attribution (bonus).

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and training.

• Flexible work arrangements.

• Collaborative and supportive team environment.

• Access to industry events and networking opportunities.