Email Marketing Coordinator

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, schedule, test, and launch email marketing campaigns using Zoho Campaigns.

• Design and oversee email automations, nurturing journeys, and lead-generation processes.

• Create email communications to support thought leadership, webinars, events, client achievements, and service offerings.

• Construct and validate campaign audiences in Zoho CRM, including segmentation, list management, exclusions, and data-quality assessments.

• Track and direct leads generated from campaigns and other marketing initiatives.

• Monitor delivery, open, click, conversion, and unsubscribe metrics.

• Provide consistent reporting on campaign performance along with actionable recommendations.

• Resolve issues related to campaign setup, automation, audience, and reporting within Zoho.

• Maintain a well-organized campaign calendar and ensure timely and accurate launches.

• Implement email marketing best practices for deliverability, audience engagement, subject lines, content structure, and compliance.

• Collaborate with the remote marketing team at EFESO Americas.

⛳️ Requirements

• A bachelor's degree in Marketing, Communications, Business, or a related discipline is preferred; equivalent relevant experience will also be considered.

• 2–3 years of practical email marketing experience.

• Proficiency with both Zoho Campaigns and Zoho CRM is required.

• Experience in creating email automations, nurturing campaigns, and lead-generation workflows.

• Familiarity with audience segmentation, contact list management, campaign reporting, and email performance analysis.

• Expertise in Zoho Campaigns and Zoho CRM, including campaign setup, segmentation, workflow automation, and reporting.

• Strong knowledge of email marketing metrics and performance evaluation.

• Ability to accurately manage contact lists, exclusions, and campaign audiences.

• Excellent writing and editing capabilities for marketing emails.

• Proficiency in Microsoft Office, especially Excel and PowerPoint.

• Highly organized and detail-oriented; capable of managing multiple campaigns and deadlines.

• Ability to work independently while also collaborating with a remote marketing team.

• Strong written and verbal communication skills.

• Ability to prioritize tasks and promptly address issues or dependencies.

• Sound judgment in handling confidential business and contact information.

• Applicants must have legal authorization to work in the United States.

• Employment-based visa sponsorship is not available.

🏝️ Benefits

• Part-time schedule of up to 20 hours weekly.

• Flexible schedule arranged around campaign deadlines and team requirements.

• Remote work opportunities within the United States.

• Minimal to no travel required.

• Reasonable accommodations provided for qualified individuals with disabilities and sincerely held religious beliefs/practices.