Email Marketing Ops Consultant

This is a fully remote position, open to applicants in United States.

📋 Description

• Complete the setup, quality assurance, and launch of the educator onboarding journey, phase out the previous journey, and initiate additional educator journeys.

• Track launches and report outcomes against journey objectives.

• Conduct audits of active Iterable journeys and campaigns to identify incorrect audiences and overlaps in programs.

• Establish pre-launch QA checklists and approval procedures.

• Assess and enhance email campaign workflows in collaboration with the Marketing, Creative, Product, and Email teams.

• Suggest and implement checks for audience targeting, country specifications, dates, and offers.

• Evaluate and correct definitions and tracking for educator and family conversions in Iterable.

• Ensure that product events required for journeys successfully reach Iterable.

• Assist in finalizing Iterable SMS setup and define the initial educator SMS use case, including opt-in and compliance requirements.

• Map out email programs by segment and provide recommendations for cadence, priority rules, and a two-quarter roadmap.

• Develop and transfer documentation that includes journey logic, naming conventions, QA procedures, and troubleshooting guidelines.

• Offer weekly status updates and engage in a 30-minute check-in session.

• Present an Iterable walkthrough, a live-journey audit, a prioritized launch list, process enhancements, segment strategy, roadmap, and final playbook.

• Note that email creative and copy, product or engineering builds, and transitions between email platforms are outside the scope of this role.

⛳️ Requirements

• Over 3 years of hands-on experience with Iterable, including journeys, segmentation, triggers, data feeds, and quality assurance.

• Proven experience in lifecycle email management across diverse user segments.

• Familiarity with setting up conversion or event tracking and reporting on the impact of emails.

• Background in email marketing operations, including campaign intake, workflows, quality assurance, and team approvals.

• Ability to provide clear, actionable recommendations in collaboration with an in-house team.

• Comfortable working independently and remotely.

• Experience in EdTech, K-12, or freemium products is a plus.

• Knowledge of Iterable SMS setup is a plus.

• Familiarity with Salesforce and Iterable integrations is a plus.

• Understanding of deliverability and domain reputation is a plus.

🏝️ Benefits

• 12-week contract engagement.

• Remote work arrangement.

• Opportunity for independent work alongside the Email team.

• Collaboration with Product and Engineering teams.

• Weekly 30-minute check-in and brief written status updates.