Email Marketing Specialist

This is a fully remote position, open to applicants in Arizona.

📋 Description

• Develop, sustain, and enhance automated customer journeys for both existing and potential customers.

• Set up entry events, decision splits, audience segmentation, and campaign logic.

• Take charge of email measurement and optimization, encompassing KPI definitions, campaign analysis, routine reporting, insight generation, and A/B testing.

• Design engaging, responsive HTML email templates that are compatible across various devices and platforms.

• Oversee email lists, segmentation strategies, personalization, and automation workflows.

• Manage email channel hygiene and practices related to deliverability.

• Track bounce rates, spam complaints, unsubscribes, engagement trends, inbox placement, domain reputation, and audience fatigue.

• Suggest re-engagement, frequency, and sunsetting strategies.

• Collaborate with creative, marketing, technology, ESP, and compliance teams on messaging, brand standards, deliverability, consent, unsubscribe requirements, and governance of list health.

⛳️ Requirements

• 2-5 years of relevant experience in email marketing, ideally within the insurance or similar sectors.

• Proven expertise in HTML for email design, quality assurance, and troubleshooting.

• Significant hands-on experience with Acoustic, Braze, or similar ESP platforms.

• Proficient in creating automated customer journeys, lifecycle campaigns, and audience segmentation strategies.

• Strong knowledge of email and lifecycle marketing analytics, including KPI development, performance reporting, trend analysis, A/B testing, segmentation analysis, and the ability to convert insights into actionable optimization recommendations.

• Familiarity with campaign, CRM, ESP, and web analytics reporting tools.

• Understanding of email deliverability and best practices for channel hygiene, including sender reputation, authentication concepts, bounce management, spam complaint monitoring, suppression logic, preference management, unsubscribe compliance, re-engagement campaigns, and sunsetting strategies.

• Exceptional communication and organizational abilities, with a knack for managing multiple priorities and collaborating effectively across teams.

• Bachelor’s degree in Marketing, Communications, or a related field is preferred.

🏝️ Benefits

• Comprehensive full medical, dental, and vision insurance.

• Basic life insurance at no cost to the employee.

• Company-paid short-term and long-term disability.

• 12 weeks of 100% paid parental leave.

• Health Savings Account (HSA).

• Flexible Spending Accounts (FSA).

• Retirement savings plan.

• Personal paid time off.

• Paid holidays and a company-wide wellness day off.

• Paid time off to volunteer at nonprofit organizations.

• Pet-friendly office environment.

• Commuter benefits.

• Group pet insurance.

• On-the-job training and skills development.

• Employee Assistance Program (EAP).