Email Marketing Automation Developer

This is a fully remote position, open to applicants in United States.

📋 Description

• Create, maintain, and enhance email and SMS customer journeys utilizing Iterable's workflow builder.

• Develop and troubleshoot intricate multi-step automations that include branching logic, wait conditions, audience filters, re-entry rules, and cross-channel messaging.

• Set up new Iterable projects, including sending domains and sender profiles.

• Oversee audience segmentation, suppression lists, frequency caps, and compliance workflows across various Iterable instances.

• Design and maintain dynamic email templates using Handlebars, incorporating conditional logic, loops, data feeds, and fallback handling.

• Read and modify HTML and CSS for the development and troubleshooting of email templates.

• Investigate and resolve issues related to failed sends, broken triggers, stale drafts, and audience discrepancies independently.

• Assist with IP and domain warmup activities through rollout schedules, deliverability monitoring, and adjustments to sending strategies.

• Take ownership of campaign QA, which includes pre-send validation, render testing, link testing, and journey verification.

• Establish A/B tests and support performance reporting alongside the Marketing Platform Manager.

• Facilitate customer surveys through Qualtrics setup, Iterable distribution, monitoring, and reporting.

• Document journey logic, campaign configurations, and platform processes.

• Provide backup support for data requests, reporting, and platform administration.

• Validate onboarding, winback, sunset, and re-engagement lifecycle journeys.

• Assist in transitioning Iterable capabilities in-house from external agency support, while establishing a scalable lifecycle marketing platform.

⛳️ Requirements

• 2–3+ years of practical experience with Iterable in a marketing automation or lifecycle marketing capacity.

• Strong background in constructing event-driven customer journeys utilizing behavioral triggers, event properties, audience segmentation, and multi-channel workflows.

• Advanced proficiency in Handlebars, including conditional logic, loops, data references, and dynamic template development.

• Comfortable with reading and editing HTML and CSS for email templates.

• Experience in troubleshooting complex automation challenges independently.

• Strong attention to detail along with disciplined quality assurance and campaign validation skills.

• Excellent organizational abilities and capacity to manage multiple priorities in a fast-paced setting.

• Proactive communication skills, with a willingness to ask questions, identify issues early, and collaborate closely with team members.

• Iterable Certification is a plus.

• Experience with Segment or another Customer Data Platform (CDP) is a plus.

• Familiarity with supporting multi-brand or multi-instance marketing automation environments is a plus.

• Basic SQL skills for validating customer data and comprehending data feeds are a plus.

• Knowledge of Databricks or modern cloud data platforms is a plus.

• Experience with Qualtrics or similar survey platforms is a plus.

• Familiarity with using Figma for collaboration on email templates or customer journey designs is a plus.

🏝️ Benefits

• Remote-first team.

• Opportunities for professional growth and enhanced expertise in marketing automation, customer data, and lifecycle technology.

• Autonomy and ownership of projects.

• A collaborative culture with Lifecycle Marketing, Product, Engineering, Analytics, and Customer Experience teams.

• Significant impact by supporting millions of customer interactions.

• A thoughtful, transparent, and respectful interview process.