
Email Marketing Associate
Posted 1 day ago

Posted 1 day ago
This is a fully remote position, open to applicants in Arizona, +20 more locations.
β’ Assist with the intake, planning, construction, quality assurance, scheduling, and rollout of campaigns involving various stakeholders.
β’ Create, uphold, and enhance intricate workflows and lifecycle journeys utilizing Iterable.
β’ Carry out A/B testing and aid in experimentation efforts.
β’ Perform quality assurance across content, links, personalization, segmentation, rendering, and user experience.
β’ Design and sustain reusable templates, workflows, and operational procedures.
β’ Oversee project timelines, dependencies, and deliverables using Asana.
β’ Construct and manage audience segments, dynamic lists, suppression logic, and targeting criteria within Iterable.
β’ Assist with personalization, frequency capping, and segmentation projects.
β’ Review, document, and enhance customer data for lifecycle marketing purposes.
β’ Collaborate with Product, Engineering, and Analytics teams to enhance customer data quality and lifecycle functionality.
β’ Recognize opportunities to advance automation, segmentation, and triggered messaging initiatives.
β’ Track and report on campaign and lifecycle performance indicators.
β’ Record campaign insights, experimental outcomes, audience logic, and operational best practices.
β’ Share findings and maintain documentation to enhance team knowledge, efficiency, and collaboration across functions.
β’ Support testing, research, and analytical projects aimed at boosting customer engagement and retention.
β’ Identify chances to refine automation, targeting, and operational workflows.
β’ Authorization to work in the United States on a permanent, full-time basis is required.
β’ 1β3 years of experience in email marketing, technical production, lifecycle marketing, CRM administration, marketing operations, or a related discipline.
β’ Proficient hands-on experience with Iterable or a comparable marketing automation platform (e.g., Braze, Klaviyo, Salesforce Marketing Cloud).
β’ Experience in supporting campaign execution, marketing automation workflows, audience segmentation, or quality assurance processes.
β’ Exceptional attention to detail and strong organizational abilities.
β’ Proven ability to manage multiple concurrent projects with conflicting deadlines.
β’ Comfortable working with data, spreadsheets, and marketing performance metrics.
β’ Strong problem-solving skills, with the capability to quickly learn new systems and technologies and independently resolve issues.
β’ Excellent verbal and written communication skills, with the ability to collaborate effectively across teams.
β’ Interest in lifecycle marketing, email marketing, marketing operations, retention programs, or CRM.
β’ A passion for Kiva's mission and the goal of expanding financial access globally.
β’ Candidates must reside in one of the following states: Arizona, California, Colorado, Delaware, Florida, Georgia, Illinois, Kansas, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, New York, Ohio, Oregon, South Carolina, Texas, Utah, Virginia, or Washington.
β’ Visa sponsorship is not available.
β’ Remote work opportunity.
β’ Health insurance coverage.
β’ Dental insurance benefits.
β’ Vision insurance provided.
β’ Parental leave policy.
β’ Opportunities for professional development.
β’ 401k matching program.
β’ Unlimited paid time off (PTO).
β’ Flexible lifestyle spending account (JOON) with an annual stipend for Wellness, Professional Development, or Working from Home expenses.
β’ Opportunities to connect with and learn from colleagues and partners globally.
β’ Many benefits are subsidized or fully covered by Kiva.
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