Email & CRM Marketing Automation Specialist

This is a fully remote position, open to applicants in Egypt, +4 more countries.

📋 Description

• Develop, implement, and oversee email marketing campaigns from the initial planning phase to deployment and analysis.

• Design and manage email workflows, campaigns, and templates utilizing Flodesk or similar platforms.

• Create targeted audience segments based on customer behavior, engagement metrics, lifecycle stages, and business goals.

• Administer email lists and provide relevant, personalized communication to recipients.

• Track campaign performance and suggest enhancements for future efforts.

• Uphold quality and brand consistency across all email communications.

• Construct and oversee automated marketing workflows aimed at lead nurturing and customer interaction.

• Establish and refine automation sequences with tools like ManyChat or equivalent.

• Map out customer journeys throughout various stages of the marketing funnel.

• Discover opportunities to automate repetitive marketing tasks and boost efficiency.

• Perform A/B testing for email and other marketing strategies.

• Evaluate subject lines, messaging, calls-to-action, segmentation, and timing of sends.

• Monitor open rates, click-through rates, engagement metrics, and conversion rates.

• Analyze campaign and audience data to uncover trends and identify areas for optimization.

• Convert performance insights into actionable recommendations for future campaigns.

• Maintain detailed reporting on tests, outcomes, and key insights.

• Assist in the creation, editing, optimization, and publishing of blog content.

• Develop content that supports audience growth, engagement, and business objectives.

• Generate content ideas based on the needs of the audience and marketing priorities.

• Repurpose blog content for email and other marketing channels.

• Coordinate email and content initiatives to ensure a seamless experience for customers and prospects.

• Create and edit basic marketing assets using Canva.

• Support the development of visually appealing, brand-aligned email and content designs.

• Collaborate with internal teams on creative concepts, campaigns, and assets.

• Analyze audience behavior to enhance engagement and conversion rates.

• Assist with B2B lead-nurturing strategies.

• Maintain organized, accurate, and up-to-date subscriber lists and audience segments.

• Enhance campaign relevance through effective segmentation and personalization.

• Suggest improvements to elevate campaign effectiveness and customer engagement.

⛳️ Requirements

• Applicants must reside in LATAM, Africa, or Eastern Europe.

• Must be available to work from 9:00 AM to 5:00 PM EST / U.S. business hours in alignment with the client’s time zone.

• A minimum of 3 years' experience in email marketing, lifecycle marketing, marketing automation, or a related field is required.

• B2B marketing experience is highly preferred.

• Proven experience managing email campaigns from conception to deployment, testing, optimization, and reporting.

• Experience in building and managing marketing automation workflows and lead-nurturing journeys.

• Proficiency in developing audience segments based on engagement, behavior, or lifecycle criteria.

• Experience in supporting content marketing efforts, including blog content creation.

• Familiarity with conducting A/B tests and leveraging performance data to enhance campaigns.

• Strong skill set in email marketing.

• Experience with email marketing platforms such as Flodesk, HubSpot, Mailchimp, or similar tools.

• Proficient in using marketing automation and conversational marketing tools like ManyChat.

• Comprehensive understanding of audience segmentation, lifecycle marketing, lead nurturing, and automated customer journeys.

• Ability to design structured A/B tests and translate findings into effective campaign improvements.

• Strong grasp of email performance metrics, including open rates, click-through rates, engagement, and conversions.

• Excellent copywriting, editing, and content development skills.

• Consistent ability to maintain a brand voice.

• Comfortable creating polished, simple marketing assets using Canva.

• Competence in interpreting audience and campaign data to derive actionable insights.

• Strong organizational skills to effectively manage multiple campaigns, workflows, content initiatives, and deadlines.

• Ability to work independently, proactively seek opportunities, and continuously enhance marketing processes.

• Resume must be submitted in English and in PDF format.

• Completion of the application form and submission of a video showcasing relevant skill sets is required.

• A portfolio or examples of personally created email campaigns, automated email sequences, or B2B marketing content must be provided.

• The same email address must be used for both the application and video submission.

🏝️ Benefits

• Fully remote work arrangement.

• Opportunity to take ownership of key marketing channels.

• Chance to experiment, optimize, and directly impact marketing performance.