Email and Lifecycle Marketing Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Take ownership of the Klaviyo flow architecture and continuously enhance it across various lifecycle stages, including acquisition, onboarding, engagement, retention, winback, and others.

• Independently create, test, schedule, and launch email campaigns, while keeping an accurate campaign calendar.

• Develop customer segments to provide more relevant messaging, enhance personalization, and improve lifecycle performance.

• Implement SMS campaigns and automations as part of a cohesive email and retention strategy.

• Lead retention initiatives such as churn-save programs, winback campaigns, upgrade offers, subscription messaging, and other customer lifecycle experiments.

• Oversee and troubleshoot the integration between Klaviyo and Recharge to ensure accurate data flow between subscription and customer platforms.

• Monitor email deliverability, list health, sender performance, and engagement signals, resolving issues proactively to prevent negative impacts on results.

• Analyze lifecycle performance and convert campaign, flow, and customer data into clear reports and actionable insights.

• Design and conduct tests on messaging, offers, segmentation, timing, and lifecycle journeys, providing explanations for each test's rationale.

• Independently troubleshoot execution issues using platform documentation, support resources, and AI tools prior to escalating routine problems.

⛳️ Requirements

• 3-6+ years of experience in lifecycle, retention, CRM, or email marketing, with flexibility regarding seniority for candidates with substantial hands-on experience.

• Extensive, hands-on experience with Klaviyo, including the personal creation of campaigns, automations, flows, segments, and reporting.

• Experience in DTC or e-commerce lifecycle marketing.

• Experience in designing and maintaining lifecycle flow architecture, rather than solely managing or reviewing the work of others.

• Practical experience with customer segmentation, SMS marketing, email deliverability, and list health management.

• Proven ability to execute retention programs such as churn-save initiatives, winbacks, subscription offers, upgrades, or similar lifecycle campaigns.

• Capacity to work autonomously, troubleshoot issues, follow detailed instructions diligently, and take ownership until completion.

• Working knowledge of the Klaviyo + Recharge integration and the flow of subscription data.

• Strong background with subscription-based e-commerce businesses.

• Experience in creating email assets using Canva, Photoshop, or AI-driven creative tools.

• Experience in developing lifecycle strategies and articulating the rationale behind decisions related to campaigns, segmentation, testing, and automation.

• Familiarity with utilizing AI tools to enhance creative production, analysis, research, and troubleshooting.

🏝️ Benefits

• Remote work

• Full-time, long-term contractor arrangement