Education Research Enrollment Associate

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Assist in the development, testing, launch, and ongoing management of recruitment marketing communications within Salesforce Marketing Cloud.

• Aid in the setup of journeys, audience deployment, scheduling of emails, coordination of mobile messaging, and configuration of automated communications.

• Create and implement ad hoc communications that support client recruitment, enrollment, and engagement objectives.

• Perform quality assurance evaluations of campaigns, emails, automated journeys, and audience selections prior to launch.

• Conduct weekly checks to ensure that journeys and recurring communications are functioning as expected.

• Identify and escalate issues related to the platform, campaigns, data, or communications.

• Coordinate campaign launches involving strategists, Salesforce Marketing Cloud specialists, designers, writers, and client stakeholders.

• Monitor timelines, dependencies, approvals, and deliverables.

• Maintain documentation for campaign execution, launch, quality assurance, calendars, and reporting.

• Assist in project management across various simultaneous client engagements.

• Support the creation of bi-weekly, monthly, and ad hoc reports for clients.

• Gather performance metrics for email, mobile, and automated journeys.

• Aid in Marketing Cloud Intelligence reporting, metric validation, and performance summaries.

• Validate campaign performance, journey activities, and data accuracy.

• Support analysis of campaigns and provide optimization recommendations.

• Apply knowledge of the enrollment funnel to communication timing, audience logic, and messaging.

• Contribute to communication plans and content assessments.

• Assist with strategy development, copy editing, audience creation, data extraction, and reporting as required.

• Analyze funnel conversion, yield, and melt alongside campaign metrics.

• Support the building and coordination of Slate communications where relevant.

• Engage in internal planning meetings and client calls.

• Convert recruitment marketing strategies into actionable marketing automation tasks.

• Contribute to the ongoing enhancement of campaign operations, reporting, documentation, and client delivery models.

⛳️ Requirements

• Bachelor’s degree in marketing, communications, business, higher education, or a related area.

• 1 to 3 years of experience in recruitment marketing, digital marketing, marketing operations, enrollment management, CRM administration, or campaign execution.

• Practical experience with Salesforce Marketing Cloud (mandatory), along with familiarity with Salesforce.

• Background in higher education admissions, enrollment management, or enrollment marketing, with an understanding of the student enrollment funnel.

• Knowledge of Slate is an advantage.

• Strong organizational capabilities with the ability to handle multiple projects at once.

• Exceptional written, verbal, and interpersonal communication skills.

• Ability to excel in a collaborative, team-oriented environment and work effectively across technical, creative, and strategic teams.

• Comfort in transitioning between strategy, execution, and reporting tasks as client needs evolve.

🏝️ Benefits

• Medical coverage

• Dental coverage

• Vision coverage

• Wellness programs

• Eligibility to participate in Huron’s annual incentive compensation program