Ecommerce Manager

This is a fully remote position, open to applicants in Washington.

📋 Description

• Take charge of the performance and daily operations of the Slate e-commerce website and Amazon store.

• Enhance both platforms for conversion rates, speed, and mobile usability.

• Refine user experience and interface across the homepage, product detail pages, shopping cart, and checkout process.

• Identify and swiftly address customer pain points.

• Create and refresh Shopify landing pages, product pages, and merchandising updates.

• Implement minor front-end modifications using HTML/CSS and basic JavaScript as necessary.

• Troubleshoot website issues and liaise with external developers.

• Analyze user behavior and funnel performance to pinpoint drop-off areas.

• Design and carry out A/B tests aimed at boosting conversion rates, average order value, and customer retention.

• Oversee email/SMS agency tasks that support the optimization of email journeys.

• Enhance onsite merchandising, navigation, search functionality, personalization, and landing pages aligned with acquisition goals.

• Manage the SEO contractor and oversee website/blog SEO optimization.

• Execute product launches, promotions, and seasonal campaigns on Slate.com and Amazon.

• Monitor and optimize campaigns in real-time.

• Supervise the lifecycle agency and SEO contractor performance against key performance indicators (KPIs) and budget.

• Track, analyze, and report on e-commerce KPIs including conversion rate (CVR), average order value (AOV), revenue, lifetime value (LTV) signals, and bounce rate.

• Provide weekly reports to the Chief Growth Officer (CGO) and monthly updates to the executive team.

• Report on brand, product, giveaway, and promotional campaign outcomes.

• Create clear dashboards for informed decision-making.

• Translate data into actionable insights and collaborate with the CGO on strategic site optimization initiatives.

⛳️ Requirements

• 3–6+ years of experience in e-commerce, growth, or digital marketing roles (experience in startup or high-growth environments preferred).

• Practical experience with Shopify or similar e-commerce platforms.

• Working knowledge of HTML/CSS (JavaScript is a plus).

• Strong grasp of conversion rate optimization and digital sales funnels.

• Highly analytical, with proficiency in tools such as Google Analytics (GA4), Shopify analytics, and others.

• Comfortable navigating ambiguity and acting swiftly with limited resources.

• Strong ownership mentality—you proactively seek out opportunities and take initiative.

• Experience with A/B testing tools (e.g., Optimizely, VWO).

• Familiarity with retention tools (e.g., Klaviyo, Attentive, etc.).

• Basic understanding of SEO and site performance enhancement.

• Experience in a direct-to-consumer (DTC) brand or omnichannel business.

🏝️ Benefits

• Comprehensive health benefits package.

• Flexible working hours and remote work opportunities.

• Professional development and growth opportunities.

• Dynamic and collaborative work environment.