eCommerce Growth Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the eCommerce growth strategy and roadmap focused on prospect conversion as well as customer upsell and cross-sell initiatives.

• Establish and prioritize personalization roadmaps by utilizing behavioral, demographic, firmographic, and transactional data.

• Develop, manage, and enhance personalization campaigns and workflows for upsell and cross-sell across the website and checkout process.

• Oversee conversion rate optimization efforts across the homepage, product/pricing pages, cart, checkout, and post-purchase funnel.

• Aim to reduce cart abandonment and minimize friction during the purchasing process.

• Design and execute A/B and multivariate testing, document the results, and implement improvements at scale.

• Collaborate with Demand Generation and paid media teams to enhance landing pages, offers, and post-click experiences.

• Work with Customer Marketing to identify opportunities for upselling and cross-selling, and develop related messaging and experiences.

• Track and report on metrics such as conversion rate, cart abandonment rate, average order value, revenue per visitor, attach/upsell rate, and personalization impact.

• Ensure the quality of data as well as proper tagging and tracking in collaboration with Analytics and Engineering teams.

• Maintain a prioritized backlog for personalization and CRO initiatives and present roadmap and performance updates to leadership.

• Document scalable playbooks for personalization and cart conversion strategies.

• Keep abreast of eCommerce, personalization, and CRO trends, and suggest tools, tactics, and capabilities.

• Utilize AI-driven tools to enhance testing speed, targeting precision, and content generation.

⛳️ Requirements

• 4-6 years of experience in eCommerce, digital marketing, growth, or CRO, with practical experience in personalization and testing.

• Demonstrated success in driving acquisition conversion and generating upsell/cross-sell revenue in a B2B SaaS or self-service, product-led growth context.

• Strong grasp of customer segmentation, behavioral targeting, and the eCommerce funnel from acquisition to expansion.

• Capability to analyze data, conduct statistically valid A/B tests, and convert insights into actionable strategies.

• Proficiency with Google Analytics or Adobe Analytics.

• Familiarity with a MarTech/CRM stack, such as HubSpot or Salesforce.

• Ability to collaborate effectively across Demand Generation, Customer Marketing, Product Marketing, and Web/Digital teams.

• Experience with product recommendation engines or AI-driven personalization is preferred.

• Basic understanding of HTML/CSS or tag management systems is advantageous.

• Background in self-serve SaaS or freemium/free-trial business models is preferred.

• Capability to work in a general office environment.

• Ability to manage extended periods of computer-based work, including phone interactions.

• Domestic and/or international travel may be necessary, estimated at up to 5%.

🏝️ Benefits

• Comprehensive healthcare options.

• Flexible paid time off and adaptable work schedules.

• Paid time off for vacations.

• Up to 80 hours of paid sick/safe leave.

• 11.5 days of fully paid holidays.

• 401(k) matching at 100% of contributions, dollar-for-dollar, up to 3%.

• Paid parental leave.

• Employee Assistance Program offering no-cost in-person or virtual counseling.

• Professional development reimbursement.

• Employee Recognition & Rewards program via Nectar, including kudos, redeemable reward points, and acknowledgment of contributions.