Ecommerce, B2B Business Development Specialist

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Assist in the growth of ecommerce and B2B trade initiatives for a UK-based online retail company focused on design-oriented furniture, children's items, interiors, and lifestyle brands.

• Analyze performance data from ecommerce and customer behavior.

• Identify opportunities to enhance website conversion rates, increase sales revenue, boost average order value, and encourage repeat customer purchases.

• Monitor performance results and relay recommendations.

• Utilize Shopify to evaluate sales, customer, and product performance data.

• Create and interpret sales and performance reports.

• Assess customer purchasing journeys and assist in optimizing product and merchandising strategies.

• Address and follow up on customer sales inquiries.

• Execute upselling and cross-selling strategies.

• Support activities aimed at customer retention and targeted promotional campaigns.

• Manage customer segmentation utilizing Klaviyo or similar platforms.

• Implement automated workflows for customer communication and targeted email campaigns.

• Monitor and enhance email campaign performance.

• Analyze data from GA4, Google Search Console, and Shopify reporting tools.

• Suggest automation, AI tools, and technological improvements when they are commercially advantageous.

• Research trade and commercial clients, develop targeted prospect lists, and identify key decision-makers.

• Conduct outbound prospecting via LinkedIn, email, and other authorized channels.

• Build relationships with commercial buyers and procurement professionals.

• Generate qualified leads for trade sales and partnership discussions.

• Prepare quotations and commercial proposals within the approved pricing guidelines.

• Manage and uphold a structured sales pipeline.

• Track the value of opportunities, their stages, timelines, and follow-up actions.

• Propel opportunities towards conversion and revenue generation.

• Provide weekly reviews of ecommerce performance, pipeline updates, outreach summaries, and reports on opportunity progress.

• Deliver monthly reports on ecommerce, B2B prospecting, email marketing, revenue growth, and activity outcomes.

⛳️ Requirements

• Demonstrated ecommerce experience, ideally within a physical products sector.

• Strong knowledge of Shopify or experience with equivalent ecommerce platforms.

• Proficient in using CRM, email marketing, and analytics tools.

• A proven track record of driving sales growth or acquiring new business.

• Strong commercial insight and revenue-driven decision-making abilities.

• Experience in outbound sales and building relationships.

• Excellent written and verbal communication skills in English.

• Ability to work autonomously with minimal oversight.

• Preferred: experience in the furniture, interiors, lifestyle, or premium consumer goods sectors.

• Preferred: exposure to hospitality, interior design, or commercial procurement settings.

• Preferred: hands-on experience with Klaviyo, GA4, Google Search Console, and LinkedIn Sales Prospecting.

• Preferred: knowledge of ecommerce automation and AI-enabled workflows.

• Preferred: experience in establishing trade accounts and managing repeat B2B clients.

🏝️ Benefits

• Flexible schedule that aligns with commercial priorities and agreed-upon business requirements.

• Opportunity for remote work arrangements.