E-Commerce Marketing Specialist

This is a fully remote position, open to applicants in Serbia, +5 more countries.

📋 Description

• Manage daily email marketing campaigns and automations using Omnisend.

• Develop, sustain, and enhance email flows for optimal performance.

• Create advanced customer segments and execute targeted campaigns.

• Analyze email performance metrics to implement data-driven improvements.

• Independently produce email and marketing assets.

• Craft marketing copy that embodies the brand voice and highlights product value.

• Assist in content creation and marketing execution across e-commerce platforms.

• Update content and products on the Shopify website as needed.

• Provide support for organic social media initiatives when necessary.

• Collaborate with the Marketing Manager to prioritize tasks and campaigns.

• Contribute to the systemization and enhancement of marketing processes as the company expands.

• Utilize AI and research methods to address challenges and boost productivity.

• Potentially assist with the Amazon backend and associated e-commerce operations.

• Engage in various marketing tasks within a small, rapidly growing team.

⛳️ Requirements

• Approximately 3-5+ years of relevant experience in e-commerce marketing.

• In-depth, hands-on expertise in email marketing.

• Proven experience in building and optimizing email flows.

• Advanced knowledge of email segmentation techniques.

• Capability to analyze campaign metrics and make independent adjustments.

• Proficiency in using Omnisend, Klaviyo, or similar email marketing platforms.

• Experience with Shopify.

• Familiarity with ratings and review tools like Okendo or Judge.me, as well as loyalty programs.

• Experience with Amazon.

• Strong marketing copywriting abilities.

• Solid understanding of branding, brand voice, and product positioning.

• Capacity to create or coordinate marketing assets autonomously.

• Excellent problem-solving and research skills.

• Ability to work effectively with minimal training.

• Confidence in using AI tools within the work process.

• Strong written and verbal English communication skills.

• Experience in a small, fast-paced e-commerce environment.

• Direct experience with Omnisend is preferred.

• Prior experience managing or supporting the Amazon backend is preferred.

• Familiarity with organic social media marketing is preferred.

• Experience in creating content and updating e-commerce websites is preferred.

• Knowledge of TikTok Shop or an interest in developing expertise is preferred.

• Experience using Gmail, Slack, and Asana is preferred.

• Prior experience with a growing consumer-product brand is preferred.

• Basic design or creative asset production skills are preferred.

• Experience in improving and documenting marketing processes is preferred.

• Proactive, resourceful, and comfortable with independent research and problem-solving.

• Comfortable working in a dynamic startup environment.

• Clear communication skills and a genuine growth-oriented mindset.

🏝️ Benefits

• 22 paid days off each year, inclusive of sick leave and vacation time.

• Fully remote working arrangement.

• 2-3 hours of overlap with PST, Monday through Thursday.

• Full-time primary position.

• Gross salary with tax obligations managed by the contractor in their country of residence.

• Independent contractor setup.