E-Commerce Email & SMS Marketing Manager

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Take ownership of the email and SMS marketing strategy and execution within Klaviyo.

• Develop, schedule, test, and enhance promotional campaigns.

• Create and refine automated flows, including welcome, abandoned cart, browse abandonment, post-purchase, win-back, and retention sequences.

• Segment audiences based on customer behavior, purchase history, and engagement levels.

• Manage campaign calendars aligned with promotions, launches, and critical selling periods.

• Collaborate with creative and e-commerce teams on messaging, offers, and campaign assets.

• Conduct A/B tests on subject lines, content, offers, timing, and target audiences.

• Monitor deliverability and maintain list health.

• Track revenue, conversion rates, engagement, and retention performance.

• Utilize performance data for ongoing improvement of email and SMS outcomes.

⛳️ Requirements

• Extensive hands-on experience with Klaviyo.

• Demonstrated email and SMS marketing experience within e-commerce or direct-to-consumer (DTC) sectors.

• Proficient in building complex automated flows and customer journeys.

• Strong grasp of segmentation, personalization, and lifecycle marketing principles.

• Comfortable analyzing metrics such as revenue, conversion rates, open rates, click rates, and retention.

• Excellent copywriting, merchandising, and promotional instincts.

• Experience in A/B testing and optimizing campaigns.

• Knowledge of email/SMS deliverability and compliance best practices.

• Experience in marketing consumer products is advantageous.

🏝️ Benefits

• Opportunities for career growth and professional development.

• A smooth and transparent assessment and interview process.

• Chance to collaborate with global teams and connected communities around the world.