DTC Ecommerce Growth Lead – Contract

This is a fully remote position, open to applicants in Washington.

📋 Description

• Provide temporary leadership for Bulletproof.com during the DTC leader's leave of absence.

• Ensure business continuity in areas such as forecasting, promotions, launches, site operations, retention programs, paid media, and reporting.

• Take ownership of DTC performance metrics, including revenue, margin, traffic, conversion rates, AOV, subscriptions, retention, and acquisition.

• Lead and hold accountable the contracted DTC agency for its scope, SLAs, quality, and measurable business outcomes.

• Identify and validate growth opportunities in acquisition, retention, subscription, merchandising, CRO, product prioritization, and innovation.

• Maintain weekly revenue outlooks, item-level forecasts, and rolling 12-month forecasts.

• Prepare monthly performance reviews of the DTC business, including executive recommendations and actions.

• Oversee the strategy, budget allocation, and performance of Google and Meta paid media.

• Develop segmented retention, CRM, and subscription strategies.

• Own the promotional strategy, calendar, and effectiveness analysis.

• Prioritize products for paid media, creative initiatives, promotions, site placement, and CRM support.

• Prioritize the CRO roadmap and guide the Senior Ecommerce Specialist on Shopify, launch, promotion, subscription, merchandising, QA, SEO/AIO, and vendor coordination tasks.

• Act as the customer advocate and connect DTC with Marketing/Brand, Creative, Finance, Operations, Supply Chain, Product, Customer Care, IT/ERP, Analytics, and external partners.

⛳️ Requirements

• Over 8 years of experience in DTC ecommerce, growth, or digital commerce.

• Previous ownership of a significant ecommerce P&L or revenue target.

• Extensive experience with Shopify-based DTC operations.

• Proven experience in performance marketing across Google and Meta platforms.

• Strong understanding of CAC, ROAS, conversion rates, AOV, contribution margin, and LTV.

• Experience in retention, lifecycle marketing, and subscription-based businesses.

• Experience managing external ecommerce and performance agencies.

• Strong capabilities in forecasting, commercial planning, and analytics.

• Experience in consumer products or CPG is strongly preferred.

🏝️ Benefits

• Fully remote work opportunity within the United States.

• Full-time, three-month contract engagement.

• Weekly schedule ranging from 30 to 40 hours.

• Chance to provide interim leadership and take ownership of DTC business performance.

• An inclusive and diversity-focused workplace culture.