DTC Creative Strategist – US Market

This is a fully remote position, open to applicants in Philippines, +3 more states.

📋 Description

• Generate 15–20 brand-new concepts weekly across both video and image formats, with a focus of 70–80% on video.

• Perform thorough research to uncover impactful angles, distinct mechanisms, and stages of market awareness tailored for US audiences.

• Analyze competitive intelligence, consumer psychology, mass appeal, and successful internal strategies to pinpoint opportunities within the US market.

• Develop concepts rooted in American buyer behavior, response tendencies, and market saturation levels.

• Create direct-response scripts aimed at engaging cold US audiences and driving sales.

• Prepare clear and comprehensive briefs for editors and designers.

• Manage the creative pipeline from research and brainstorming through scripting, post-launch evaluation, and refinement.

• Write UGC-style scripts, direct-address video advertisements, static ad copy, and image concept briefs.

• Collaborate closely with the Lead Strategist, editors, and designers.

• Utilize established copy structures, frameworks, and previous successes to enhance testing speed.

• Share insights with the broader team to enhance the creative playbook.

• Review successful and unsuccessful concepts weekly, documenting insights and future tests.

• Quickly adapt successful concepts into various iterations to validate and expand.

⛳️ Requirements

• Proven direct-response experience in crafting scripts, hooks, or ad concepts that have been implemented on Meta or TikTok, with measurable results.

• Exceptional copywriting skills for both video and static formats.

• Strong grasp of consumer psychology and strategies for engaging cold US traffic.

• Ability to conduct research that goes beyond basic competitive analysis.

• Comfort with a fast-paced, iterative workflow where many concepts may not succeed.

🏝️ Benefits

• Competitive base salary coupled with performance commissions linked to successful concepts that validate and scale.

• Full-time position preferred; structured part-time or project-based arrangements may be possible.

• Hands-on experience with 7–8 figure brands that have substantial paid media budgets.

• Performance-driven rewards, with commissions directly related to successful outcomes and scaling efforts.

• Significant ownership, with creative concepts directly impacting spending, revenue, and growth.

• Fast-paced learning environment featuring proven frameworks, robust feedback loops, and a high rate of iteration.

• Clear advancement opportunities towards Lead Strategist or broader brand responsibilities.