DTC Creative Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the creative pipeline for US-market brands, overseeing everything from research to concept development, script writing, briefing, post-launch analysis, and iteration.

• Generate 15–20 fresh concepts weekly across both video and image formats.

• Perform research to identify high-impact angles, unique mechanisms, market awareness stages, competitive intelligence, consumer psychology, mass desire, and internal successes.

• Develop concepts rooted in American buyer psychology, market saturation, and customer feedback.

• Craft direct-response scripts aimed at cold US audiences to drive sales.

• Create comprehensive briefs for editors and designers.

• Write UGC-style scripts, direct-address video advertisements, static ad copy, and image concept briefs.

• Collaborate with the Lead Strategist, editors, and designers to sustain testing velocity.

• Utilize established copy structures, frameworks, and previous successful strategies.

• Share insights with the broader team to enhance the creative playbook.

• Analyze successful and unsuccessful campaigns weekly, documenting what succeeded, the reasons behind it, and what to explore next.

• Refine winning concepts into several variations for validation and scaling.

⛳️ Requirements

• Proven direct-response experience with scripts, hooks, or ad concepts that have been deployed on Meta or TikTok, substantiated by actual performance metrics.

• Strong copywriting skills applicable to both video and static formats.

• Comprehensive understanding of consumer psychology and strategies for engaging cold US traffic.

• Advanced skills in competitive intelligence research.

• Ability to thrive in a fast-paced, iterative workflow where many concepts may not succeed.

• Capacity to generate 15–20 new concepts each week.

• Proficiency in crafting UGC-style scripts, direct-address video ads, static ad copy, and image concept briefs.

🏝️ Benefits

• Competitive base salary along with performance commissions linked to concepts that validate and scale.

• Full-time position preferred; structured part-time or project-based arrangements may be considered for the right candidate.

• Hands-on experience with 7–8 figure brands managing real paid media budgets.

• Performance-based incentives with base salary and commissions directly tied to successful outcomes and scaling efforts.

• Significant ownership over concepts that impact spending, revenue, and growth.

• Fast-paced learning environment featuring established frameworks, strong feedback mechanisms, and a high rate of iteration.

• Clear pathway for advancement to Lead Strategist or a broader brand scope.