Donor Lifecycle Engagement Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Transform donor experiences, audience insights, and creative strategies into quantifiable donor journeys.

• Create journey maps, communication strategies, business requirements, audience rules, triggers, cadence, and decision logic.

• Design, set up, schedule, and oversee multi-step email journeys and automation processes.

• Collaborate with cross-functional partners to establish audience selections and personalization criteria.

• Execute comprehensive quality assurance for audience counts, exclusions, consent, personalization, links, tracking, rendering, accessibility, approvals, and readiness for launch.

• Supervise active journeys and address or escalate issues related to data, platform, timing, content, and delivery.

• Keep journey maps, configuration records, calendars, and operational documentation up to date.

• Organize people, content, channels, and dependencies to ensure consistent donor experiences.

• Develop and oversee project plans, production timelines, review cycles, decision points, and launch checklists.

• Assist in the qualification and transition of prospects into Philanthropy portfolio management.

• Coordinate automated, direct mail, website, media, and personal outreach across Marketing and fundraising teams.

• Convert creative direction into production requirements, channel specifications, timelines, and approval workflows.

• Manage coordination with Creative Services or external agencies, ensuring assets are ready for implementation.

• Gather donor context, coordinate subsequent steps, document outcomes, and track follow-up actions.

• Identify dependencies and risks, facilitate working sessions, document decisions, and communicate any changes.

• Monitor journey participation, email engagement, donor response, conversion rates, retention, revenue, and handoff activities.

• Formulate testing plans for content, cadence, channel mix, personalization, and behavioral triggers.

• Evaluate results and donor feedback, and propose enhancements to creative strategy, journey design, audience rules, and processes.

• Maintain shared records of tests, findings, decisions, and modifications.

• Convert engagement needs into specifications for CRM, Marketing Cloud, reporting, and associated tools.

• Uphold standards for privacy, consent, security, accessibility, brand consistency, deliverability, and responsible use of donor data.

• Assist in coordinating with vendors and agencies, including timelines, deliverables, quality reviews, and budget management.

• Provide status updates, performance summaries, and actionable recommendations.

• May undertake other job-related responsibilities as assigned.

⛳️ Requirements

• Bachelor's degree in marketing, communications, business, fundraising, or a related field, or equivalent professional experience.

• Five or more years of progressively responsible experience in email marketing, marketing automation, donor or customer journeys, digital engagement, fundraising, or related roles.

• Proven experience in building and managing multi-step automated journeys in Salesforce Marketing Cloud or a similar platform.

• At least 2–3 years of experience in email production, audience segmentation, personalization, testing, quality assurance, and performance reporting.

• Experience managing cross-functional projects involving multiple stakeholders, dependencies, deadlines, and approval processes.

• Capability to translate strategy and audience insights into requirements, workflows, communication plans, and measurable actions.

• Strong written and verbal communication skills.

• Familiarity with Salesforce Marketing Cloud Journey Builder, Email Studio, Automation Studio, Klaviyo, and CRMs is preferred.

• Experience in nonprofit fundraising, donor stewardship, donor lifecycle, or relationship-based fundraising is preferred.

• Familiarity with coordinating email campaigns alongside direct mail, websites, SMS, paid media, events, or personal outreach is preferred.

• Working knowledge of HTML and CSS for email, along with email deliverability, accessibility, and data privacy requirements is preferred.

• Experience collaborating with writers, designers, creative teams, agencies, analysts, and technical teams is preferred.

• Ability to manage multiple tasks and meet deadlines while handling a heavy workload.

• Capability to work at a computer for extended periods.

🏝️ Benefits

• Health and wellness benefits including Flexible Spending Account and/or Health Saving Account.

• Employee assistance program.

• 403(b) retirement plan with employer matching and discretionary contributions.

• 22 vacation days.

• 12 statutory and discretionary holidays.

• 10 sick days per year.

• Employer-paid life insurance and accidental death & dismemberment (AD&D).

• Opportunities for professional development.

• Annual merit increase opportunities.

• Optional critical illness insurance.

• Legal assistance plan.

• Pet protection.

• Opportunity to travel as needed for the role.