District Digital Performance Specialist

This is a fully remote position, open to applicants in Michigan.

📋 Description

• Serve as the main digital consultant for assigned dealerships, promoting the adoption and success of various sponsored digital initiatives.

• Collaborate with District Sales and Aftersales Managers to pinpoint opportunities that enhance dealer engagement and performance.

• Guide dealers in customer acquisition, retention, and satisfaction utilizing effective digital strategies.

• Perform digital assessments, analyze KPIs, and create actionable plans to enhance outcomes.

• Oversee website customizations, address vendor-related issues, and manage technical support requests.

• Direct the implementation of divisional go-to-market strategies encompassing websites, digital advertising, consumer marketing, lead management, service optimization, social media and reputation management, digital signage, and other related digital fields.

⛳️ Requirements

• Bachelor’s degree.

• 1–2 years of experience in digital marketing or advertising.

• Proficient understanding of SEO, SEM, social media, CRM, and digital retail strategies.

• Strong consulting abilities and relationship-building capabilities.

• Exceptional communication and time management skills in a dynamic work environment.

• Willingness to travel up to 20%.

• Capacity to adapt to different levels of digital expertise among dealerships.

• Automotive or dealership experience is preferred.

• Familiarity with Salesforce and performance consulting processes is preferred.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and growth.

• Comprehensive health and wellness benefits.

• Flexible work environment promoting work-life balance.