Director, YouTube Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the comprehensive YouTube strategy for all company-owned channels, encompassing channel architecture, content cadence, format development, and audience growth objectives.

• Convert insights regarding YouTube's algorithm, search, and browsing functionalities into strategic editorial guidance.

• Collaborate with production and creative teams on video concepts, thumbnails, titles, and packaging.

• Develop performance reports monitoring views, watch time, CTR, subscriber growth, and revenue metrics.

• Provide regular insights and updates to leadership.

• Spearhead the creation of a channel growth playbook that incorporates A/B testing frameworks for thumbnails, formats, and upload schedules.

• Work alongside content developers, editors, and producers to encourage experimentation and ongoing learning.

• Identify and explore revenue and growth opportunities through Shorts, sponsorships, YouTube Select, and AdSense optimization.

• Keep track of platform updates, creator trends, and competitor activities.

• Report directly to the Chief Global Entertainment Officer while collaborating with Grammy Studios, as well as social, marketing, and strategy teams.

⛳️ Requirements

• A bachelor's degree in relevant fields.

• Over 5 years of experience in YouTube growth strategy, either in-house at a media/content organization or at a creator-facing agency.

• A demonstrated history of scaling a channel to significant levels (500K+ subscribers or substantial watch-time growth on a competitive channel).

• Proficiency in YouTube Studio analytics, TubeBuddy, VidIQ, Social Blade, and a practical understanding of the recommendation engine.

• Strong editorial judgment.

• Capability to set strategy, influence stakeholders, and make senior-level decisions even with incomplete information.

• Exceptional communication skills, with the ability to distill complex platform dynamics into clear guidance.

• A background in journalism, broadcasting, or the entertainment industry is a plus.

• Experience managing a YouTube channel across various verticals or audience demographics is preferred.

• Hands-on experience with YouTube Shorts is a plus.

• Familiarity with YouTube Partner Program policies, Content ID, and ad-friendliness best practices is an advantage.

🏝️ Benefits

• Medical, dental, and vision insurance coverage.

• 401k matching program.

• Generous paid time off policies.

• Comprehensive benefits package for positions with 20+ hours of work per week.

• Reasonable accommodations available for individuals with disabilities.