Director, Strategy Marketing

This is a fully remote position, open to applicants in United States, +3 more locations.

📋 Description

• Define the long-term vision for BG ICS while ensuring governance and operational discipline.

• Oversee investment and divestment strategies and enhance the operational cadence across Nijmegen, Dallas, and other global locations.

• Hold authority over segment priorities and collaborate on roadmap priorities with leaders in Product Management and R&D.

• Act as a representative of BG ICS in corporate strategy, annual planning, and long-term planning processes.

• Aggregate global BG ICS demand alongside sales, business group objectives, and central marketing teams.

• Lead BG ICS contributions to the annual strategy cycle, long-term planning, and in-depth analysis sessions.

• Determine priority market segments and applications, establishing segment strategies with targets for revenue, market share, and design wins.

• Direct market research efforts and gather intelligence to evaluate market sizes, monitor share, and pinpoint opportunities and trends.

• Analyze competitor portfolios and strategic directions, providing market insights for M&A, partnerships, and investment opportunities.

• Monitor competitors, informing leadership on shifts in pricing, capacity, and technological advancements.

• Manage the BG ICS T&E budget, which includes market reports, intelligence resources, events, and demand-generation initiatives.

• Collaborate on roadmap priorities with Product Management, R&D, and Technology teams.

• Define value propositions and positioning for product families within segments.

• Approve go-to-market strategies and messaging for new product launches.

• Engage with key customers to discuss strategic directions and upcoming needs.

• Serve as the spokesperson for BG at corporate events, town halls, webinars, external events, and conferences.

• Oversee the pipeline process and tools to cultivate sales opportunities through design-in and winning strategies.

• Enhance BG ICS's online presence with application notes, reference designs, and web content.

• Coordinate application and product demonstrations for Nexperia exhibitions.

• Represent Nexperia to media and industry analysts.

• Contribute to BG business decisions, targets, and resource allocation as part of the Leadership Team.

• Establish, monitor, track, and report annual and quarterly KPI and OKR results.

• Act as the liaison for company matters.

• Collaborate cross-functionally with Sales, Product Management, R&D, Quality, and central Marketing.

• Organize BG ICS Sales & Marketing training for regional sales and FAE teams.

⛳️ Requirements

• Master’s degree in Electrical Engineering or Physics; a business qualification (e.g., MBA) is advantageous.

• Over 15 years of experience in Semiconductor Sales & Marketing, including senior roles in strategic marketing leadership.

• Extensive understanding of Power, Signal, and Analog ICs along with their related applications and markets.

• Proven success in increasing revenue and market share in IC segments through strategic segment approaches, pricing, and go-to-market strategies.

• Experience in managing marketing budgets and influencing BG-level P&L, long-term planning, and investment choices.

• Strong proficiency in pipeline and design-in management processes and tools.

• Excellent financial modeling and analytical capabilities (Excel, Power BI, or similar tools).

• Experience working in multicultural environments across European, US, and Asian contexts.

• Proficiency in Dutch, Indian, or Mandarin is a plus.

• Outstanding communication and facilitation skills when engaging with senior executives and boards.

• Experienced in senior leadership, guiding leaders and developing high-performing global teams.

• Ability to think strategically and make decisions amidst uncertainty.

• Capacity to influence across business groups, regions, and the executive management team; executive presence with C-level customers, media, and analysts.

• Fluent in English, both spoken and written.

• Strong intercultural awareness.

• Self-motivated and embodying Nexperia's core values: Passion, Professionalism, Perseverance, and Performance.

🏝️ Benefits

• Commitment to equal-opportunity employment and a non-discrimination policy.

• An inclusive and accessible recruitment process.

• A safe working environment.

• Reasonable adjustments made upon request.

• Access to employee resource groups, including the Pride Network Group and global and local Women's groups.