Director, Strategy and Market Intelligence – Light Commercial Microenterprise

This is a fully remote position, open to applicants in Kentucky.

📋 Description

• Develop and oversee the market intelligence capabilities of the Light Commercial microenterprise.

• Evaluate market size, segment the verticals, analyze replacement cycles, track installed-base trends, and assess emerging technological changes within commercial buildings.

• Monitor competitor offerings, channel strategies, pricing models, speculative behaviors, and innovation pathways.

• Generate concise insights suitable for executives through dashboards, reports, and leadership presentations.

• Identify, quantify, and prioritize new commercial verticals, such as educational institutions, office spaces, retail, dining establishments, fitness centers, urgent care facilities, and medical offices.

• Analyze customer requirements, economic factors, decision-making processes, and channel pathways specific to each vertical.

• Maintain close contact with customers through site visits, voice of the customer (VOC) feedback, job site observations, and interviews with specifying engineers, mechanical contractors, representatives, distributors, and building owners.

• Convert customer insights into actionable recommendations regarding product strategy, pricing, promotional tactics, channel design, and market entry into new verticals.

• Manage the market and competitive aspects of New Product Introduction (NPI) business cases, particularly concerning new verticals and applications.

• Effectively communicate insights in a clear and persuasive manner through executive-ready briefings, dashboards, and narratives that translate analytical insights into actionable business guidance.

⛳️ Requirements

• A Bachelor's degree in Business, Marketing, Economics, Finance, Data Analytics, or a related field, combined with substantial directly relevant experience; or equivalent experience.

• Over 10 years of pertinent experience in market intelligence, strategy, product marketing, commercial analytics, product management, or similar business analysis roles.

• Proven experience in deriving insights from market sizing, segmentation, forecasting, competitive intelligence, and customer research.

• Demonstrated ability to influence cross-functional decisions across various areas, including Product, Sales, Marketing, and Finance.

• Experience in supporting growth strategies, investment evaluations, or the development of new product/business cases.

• Preferred: Background in commercial HVAC, water heating, building products, building systems, or related industrial/commercial sectors.

• Preferred: Experience in researching or aiding go-to-market strategies across channels, specifiers, contractors, distributors, and building owners/operators.

• Preferred: An MBA or other advanced degree in a relevant business, technical, or analytical discipline.

• Preferred: Proficiency in utilizing market research, forecasting, dashboarding, or business intelligence tools.

🏝️ Benefits

• Up to 25% ongoing travel.

• Flexible work arrangements.