Content Strategy Lead – Sub-Saharan Africa

This is a fully remote position, open to applicants in Africa.

📋 Description

• Prioritize and implement the country's content strategy and growth initiatives.

• Take ownership of content quality and production to enhance relevance, scale, and business outcomes.

• Ensure that content aligns with Canva's standards, resonates culturally, and supports strategic growth objectives.

• Collect feedback from sales, partners, and local colleagues to refine content strategies.

• Oversee content performance across both discovery and editorial channels.

• Enhance local content for engagement, activation, and retention through search, recommendations, and editorial efforts.

• Implement editorial strategies across various platforms, including Showcases.

• Identify and activate cultural moments in collaboration with Marketing, Social, and PR teams.

• Strategically partner with the Sub-Saharan Africa Country Manager and local peers.

• Align priorities, remove barriers to execution, and drive content-led growth.

• Build relationships with local creators and partnerships to foster a vibrant content ecosystem.

• Collaborate across AIGC, creators, localization, bespoke, and partnership production streams.

• Translate regional directives into actionable plans at the country level.

• Work closely with Africa Design Leads to bring content strategies to fruition.

⛳️ Requirements

• 3–5+ years of experience in content strategy, regional business strategy and operations, partnerships, or similar positions within high-growth content, media, or marketplace global technology firms.

• In-depth understanding of content, trends, and aesthetics within the applicable market(s).

• Proactive, solution-oriented mindset that balances strategic planning with hands-on execution.

• Exceptional skills in stakeholder management.

• Experience in fast-paced, dynamic settings, with a comfort level in dealing with ambiguity and change.

• Strong analytical abilities to evaluate content performance and inform strategic modifications.

• Proven experience in managing production workflows, partnerships, and/or supporting and activating local creators.

• Language proficiency and cultural insights relevant to the geographical market.

• Capability to work effectively across different time zones.

🏝️ Benefits

• Paid day rate for the 12-month contract.

• Opportunities for professional development programs.

• Infrastructure for growth in Content Strategy specialization.

• Coaching and support from an EMEA Content Strategy Lead.

• Exposure to AI-driven content innovations and emerging technologies.

• Hands-on experience within a complex global content ecosystem.

• Cross-functional collaboration with senior leadership and teams throughout Canva.

• Potential to influence product strategy and impact millions of users.