Director – Revenue Marketing

This is a fully remote position, open to applicants in Florida.

📋 Description

• Oversee demand generation, digital marketing, and revenue operations as a unified entity.

• Execute Account-Based Marketing (ABM) as a channel strategy integrated within the overall marketing framework.

• Manage the website and digital experience comprehensively.

• Collaborate with engineering teams on web development activities and sprint planning.

• Establish the UX/UI standards for all digital interactions.

• Take responsibility for marketing's impact on the pipeline, coverage, and new Annual Recurring Revenue (ARR).

• Develop and maintain a growth forecast that is reverse-engineered from the Annual Operating Plan (AOP).

• Define funnel metrics, Service Level Agreements (SLAs), and reporting of key performance indicators (KPIs) at the board level.

• Utilize AI and predictive pipeline modeling to enhance budget allocation and performance efficiency.

• Propel an AI-driven operating model alongside the Go-To-Market (GTM) engineer.

• Collaborate with the Chief Revenue Officer (CRO) organization and channel partners on shared pipeline goals, efficiency, and Customer Acquisition Cost (CAC).

• Supervise direct reports and coordinate with external vendors and agencies.

• Regularly present to executive leadership, translating marketing initiatives into financial and business outcomes.

• During the initial 90 days, establish growth forecasting and KPI review schedules, align demand and digital hiring, finalize qualified pipeline definitions, and evaluate web development and vendor partnerships.

• Within 6 to 12 months, merge demand generation, digital marketing, and revenue operations; create reliable reporting; influence budget decisions through predictive analytics; and clarify metrics related to pipeline, CAC, coverage, and ARR performance.

⛳️ Requirements

• Proficient in AI-driven problem-solving; prioritizes AI solutions and has a proven track record of utilizing AI as a digital collaborator.

• Practical experience in building or scaling pipeline through channel or partner-led approaches.

• Holds personal accountability for a specific pipeline or revenue target.

• Strong understanding of CAC, efficiency metrics, unit economics, and performance KPIs.

• Comfortable addressing and engaging with executive leadership teams.

• Extensive knowledge of marketing technology beyond CRM, email, and content management systems.

• Insight into web development processes and sprint planning, with a robust UX/UI perspective.

• Proven experience in managing external vendors and agencies to high standards.

• Minimum of 8 years in demand or revenue marketing roles.

• Experience leading teams in B2B infrastructure, cloud, or data sectors.

• Proficient in Salesforce.

• Located in the United States.

• Bachelor's degree or equivalent practical experience.

• Experience in building a system from the ground up.

• Direct experience managing the web and vendor ecosystem.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible working hours and remote work options.

• Opportunities for professional development and career advancement.

• Supportive and inclusive company culture.