Director, Regional Marketing – Americas

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement marketing strategies tailored to regions and specific accounts throughout the Americas.

• Enhance customer engagement, stimulate pipeline growth, and deliver commercial results.

• Create messaging, campaigns, and customer experiences that resonate regionally.

• Collaborate with global marketing teams, acting as a strategic marketing ally for the Americas sales division.

• Formulate regional marketing strategies for the Americas that align with global branding, portfolio, and revenue objectives.

• Tailor and localize global campaigns into messaging, programs, and integrated campaigns that are relevant to the region.

• Collaborate with sales leadership to devise marketing strategies focused on priority accounts and specific segments.

• Oversee the execution of regional campaigns across digital platforms, content creation, events, and sales support.

• Direct the strategy for Tier 3 events and significant customer interactions.

• Assess and enhance the effectiveness of regional marketing using metrics related to engagement and pipeline influence.

⛳️ Requirements

• Bachelor's degree in Life Sciences, Marketing, Business, or a related discipline.

• At least 12 years of experience in B2B marketing, encompassing regional, field, downstream, or account-based marketing.

• Deep understanding of life science research customers and markets, including academic institutions, biotechnology firms, pharmaceutical R&D entities, and research institutes.

• Proven experience in creating and executing marketing strategies that support sales teams in a complex, global environment.

• Demonstrable ability to convert intricate product or scientific value into messaging that is customer-centric.

• Experience in managing regional or account-level campaigns across various channels.

• Familiarity with performance metrics related to pipeline contributions, engagement, or revenue impact.

• Willingness to travel up to 20–30%, primarily within the Americas.

• Capability to operate in a standard office or remote work setting, attending regional meetings, events, and customer engagements as needed.

🏝️ Benefits

• Extensive benefit programs.

• Paid time off.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• 401(k) plan.

• Eligibility for bonus/incentive pay.

• Flexible and remote work arrangements for qualifying positions.

• Reasonable accommodations for applicants and employees with disabilities.