Director, Public Relations

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and execute comprehensive public relations strategies to enhance brand visibility and further Brilliant Earth's mission.

• Build and maintain relationships with media representatives, industry influencers, and editors to secure strategic media coverage.

• Manage PR agencies, including conducting weekly calls, overseeing reporting, sending products to editors, and arranging celebrity/influencer gifts.

• Collaborate on events such as product launches, showroom openings, and special promotions.

• Work alongside senior leadership to establish and convey brand positioning.

• Develop and sustain consistent brand messaging across various consumer touchpoints.

• Supervise integrated marketing campaigns aimed at increasing traffic, sales, and brand loyalty.

• Produce PR materials, press releases, and content that support retail and public relations initiatives.

• Contribute to the retail brand marketing strategy alongside the VP of Integrated Marketing and the Director of Visual Merchandising.

• Spearhead brand marketing efforts in prioritized physical showrooms, including new showroom launches.

• Develop and oversee retail marketing and PR budgets.

• Monitor campaign performance and key metrics, offering insights for continuous improvement.

• Encourage creativity, innovation, and accountability within the marketing team.

• Lead and mentor team members, providing guidance and opportunities for professional development.

⛳️ Requirements

• Over 10 years of experience in brand marketing and public relations, with substantial experience in a direct-to-consumer retail setting.

• Proven success in developing and executing retail brand initiatives on a large scale.

• Established connections with media and a history of successful public relations campaigns.

• Experience with premium or luxury brands in an omnichannel context.

• Exceptional strategic thinking, problem-solving, and analytical capabilities.

• Proven experience in identifying and executing partnerships with celebrities, influencers, and brands.

• Excellent written and verbal communication skills.

• Strong leadership capabilities and the ability to guide cross-functional teams.

• Capacity to manage multiple projects in a fast-paced setting.

• A commitment to fostering respect and inclusion within the workplace.

• A passion for sustainability, ethical practices, and social responsibility.

• Bachelor's degree in Marketing, Communications, or a related field; an advanced degree is a plus.

🏝️ Benefits

• Regular one-on-one meetings with your manager.

• Opportunities for training and professional development.

• Annual 360 review process.

• Lifestyle Spending Account with reimbursements for eligible wellness expenses, such as gym memberships, massage, and counseling.

• Company-sponsored learning opportunities in leadership, professional skills, and diversity & inclusion.

• Tuition reimbursement for training specific to your role.

• Employee discount on jewelry.

• Access to mental health resources, self-care applications, and seminars.

• Employee Assistance Program providing 24/7 counseling access.

• Opportunities for giving back through programs and volunteer initiatives.

• Comprehensive medical, dental, and vision insurance, including an option for $0 monthly premium employee health insurance.

• Employer contributions to Health Savings Accounts.

• 401(k) matching plan.

• Paid time off.

• Paid parental leave.

• 100% employer-paid disability and life insurance.

• Pre-tax commuter benefits.