Director, Product – Solution Marketing

This is a fully remote position, open to applicants in United States, +5 more locations.

📋 Description

• Determine how ClearGov positions, packages, and markets a suite of 13 products across cities, counties, school districts, and special districts.

• Lead the pricing and packaging strategy, which includes bundling, discounting, and launch pricing, in collaboration with Product, Finance, Revenue, and external research partners.

• Establish portfolio and commercialization strategies, including product fit, bundling, cross-sell opportunities, positioning, and go-to-market tactics across customer segments.

• Act as the representative for product marketing with the executive team and board, linking market, customer, and competitive insights to growth priorities and business performance.

• Oversee and nurture an established team of four, with the potential to expand the product and solution marketing organization.

• Develop scalable launch and integration models for new products, bundles, and acquired products.

• Enhance cross-sell, upsell, and account-based growth initiatives across ClearGov’s customer base.

• Implement competitive intelligence, win-loss analysis, and industry engagement programs.

• Create outcome-based messaging that differentiates from spreadsheets and competing vendors; assess sales adoption and correlate messaging to win rates.

• Define product marketing impact metrics related to adoption, expansion, win rates, and revenue outcomes.

⛳️ Requirements

• Extensive product marketing leadership experience in B2B SaaS, including recent roles at the Director or Senior Director level, or similar scope of responsibility.

• Proven experience owning go-to-market or commercialization strategies across a multi-product/platform portfolio, various customer segments, or distinct buyer personas.

• Expertise in pricing and packaging, including bundling, discounting, or launch pricing.

• Strong history of converting customer, market, and competitive insights into effective positioning, portfolio decisions, investment, or growth strategies.

• Experience in people leadership, including building, developing, and enhancing a product marketing team.

• Established partnerships with Product, Sales, and Marketing leaders in a mid-market or enterprise sales context.

• Executive presence and sound judgment, with the capability to operate independently, align senior stakeholders, and communicate strategies clearly to executives and board members.

• Comfort in navigating a growing, dynamic business where portfolio priorities and organizational needs are subject to change.

• Experience with mid-market or lower-enterprise B2B SaaS products within the $30K–$60K ARR range and sales cycles lasting approximately three to four months.

• Preferred: Experience with programmatic growth strategies such as account-based marketing, cross-sell, or upsell at scale.

• Preferred: Experience with enterprise SaaS products in the $75K-$250M+ range.

• Preferred: Background in GovTech, FinTech, finance, accounting, compliance, or other technical or regulated sectors.

• Preferred: Experience supporting growth through M&A, portfolio expansion, or product-line integration.

• Preferred: Experience in establishing win-loss, competitive intelligence, or industry analyst programs.

🏝️ Benefits

• Remote and flexible work environment

• Medical, dental & vision insurance

• FSA, HSA, and/or Dependent Care FSA (US)

• Life + AD&D insurance, along with short-term and long-term disability insurance (US)

• Life + disability insurance (Canada)

• 401(k) (US) / RRSP (Canada) with a 3.5% match

• 10 company holidays

• 3 wellness days

• Paid vacation time off

• Sick and safe time off

• Paid parental leave

• Paid bereavement leave

• Paid jury duty + civic service leave

• Employee assistance program

• 2 summer days + annual end-of-year "Dimming of the Lights"

• Employee referral bonus program

• Competitive compensation and benefits

• Opportunities to grow as we scale