Director, Product Development

This is a fully remote position, open to applicants in United States.

📋 Description

• Articulate and implement the vision, product strategy, and roadmap for audience capabilities.

• Develop unique products utilizing first-party, behavioral, contextual, geographic, and advertiser-consented data.

• Establish frameworks for packaging, activation, pricing, measurement, and reporting.

• Enhance segmentation, enrichment, identity, insights, and the responsible use of data.

• Incorporate owned media inventory and audience signals into planning, selling, delivery, and reporting processes.

• Define the target experience throughout planning, order management, inventory, campaign delivery, optimization, and measurement.

• Connect advertising, commercial, data, and reporting functionalities through well-defined platform boundaries.

• Streamline fragmented workflows and minimize manual handoffs.

• Oversee the strategy for direct and automated media offerings across various buying models.

• Increase yield and inventory utilization while safeguarding customer value and premium experiences.

• Advance forecasting, pricing, packaging, decision-making, and campaign optimization.

• Leverage performance data and market insights to prioritize investments and confirm product-market fit.

• Create business cases, launch plans, adoption strategies, and measures of success.

• Collaborate with teams across Sales, Client Success, Marketing, Data, Engineering, Operations, Finance, Legal, and Privacy.

• Steer roadmap, investment, dependency, and trade-off decisions in conjunction with senior stakeholders.

• Cultivate product talent and influence cross-functional teams within the organization.

⛳️ Requirements

• Over 10 years of product management experience in digital advertising, advertising technology, media platforms, data products, or related sectors.

• More than 5 years of experience leading complex platform products, significant integrations, or multi-team transformation projects.

• Solid understanding of programmatic advertising, digital media monetization, audience products, campaign workflows, and advertising operations.

• Proven ability to translate customer and commercial challenges into platform strategies, roadmaps, product requirements, and measurable results.

• Strong analytical and commercial acumen, along with executive communication and cross-functional leadership abilities.

• Extensive knowledge of Google Ad Manager or a similar enterprise ad server, including orders, line items, targeting, pacing, creative trafficking, and reporting integrations.

• Familiarity with advertising order-to-cash ecosystems, comprising booking, pricing, fulfillment, billing, and revenue-recognition processes.

• Understanding of contemporary cloud data platforms and warehouses, such as BigQuery, Snowflake, Redshift, or Databricks.

• Expertise in audience and identity architecture, including first-party identity resolution, consumer graphs, segment taxonomies, known and anonymous audiences, and both deterministic and probabilistic matching.

• Experience in defining API and integration patterns, including REST or GraphQL, event-driven contracts, system-of-record boundaries, and data synchronization.

• Strong grasp of media monetization and yield concepts, including CPM pricing, rate cards, floor strategies, margin structures, premium and remnant inventory, and cross-channel revenue attribution.

• Knowledge of cross-channel audience activation in social, video, and demand-side advertising platforms.

• Proficiency in data modeling and SQL, encompassing dimensional models, reconciliation, complex joins, window functions, and performance optimization on large datasets.

• Preferred: Experience in launching audience-based solutions and empowering commercial teams to introduce new capabilities to the market.

• Preferred: Experience in integrating advertising, customer-management, order-management, reporting, or revenue platforms.

• Preferred: Familiarity with AI-assisted media planning, campaign optimization, and decision-support tools.

• Preferred: Experience with CRM and commercial workflow platform integration; Salesforce or equivalent is advantageous.

• Preferred: Proficiency in business intelligence and reporting platforms; Looker, Tableau, or similar tools is beneficial.

• Preferred: Understanding of creative fulfillment workflows and commercial creative workflow platforms.

• Preferred: Practical knowledge of Python or a comparable programming language.

• Preferred: MBA or equivalent experience in leading product strategy and commercial transformation.

🏝️ Benefits

• Variable incentive compensation, including commissions, may be applicable.